Natural Mosquito Repellent

â€Å"NATURAL MOSQUITO REPELLENT† I. INTRODUCTION Mosquitoes can be unwelcome guest these rainy days and it is a major insect problem of people. Commercial repellents are harsh, have poisons that are not suitable for children and not always effective in repelling these pesky bugs. We don’t know what are the side effects of these repellents are. Some leaves, unripe fruit, and their seeds contain vermicidal and insectidal properties. It is an inexpensive alternative in avoiding mosquito that causes diseases like dengue and malaria.These insects can also cause economic losses in cattle and other livestock through blood loss, disease transmission and irritation. We arrived at this kind of problem because we want to prevent ourselves from mosquitoes that cause diseases like dengue, malaria as well as painful or uncomfortable insect bites. And we want to avoid slapping and whirring hands when it’s stricken to us and to come up with an effective and safe mosquito repell ent product. We don’t need poisons to deal with insects. II. REVIEW OF RELATED LITERATURE TITLE; Shoo, Fly: Natural Insect RepellentBy: Laurel Vukovic From:  Natural Health July/August, 1994 Making human flesh unappetizing to mosquitoes, ticks, flies, and fleas is an age-old preoccupation. The earliest insect repellents included smoke, mud, and various plant substances. Our contemporary contribution is DEET (N, N-diethyl-meta-toluamide), a powerful insecticide found in over 400 repellents. DEET can peel paint, damage rayon and spandex, and melt plastic. Up to 56 percent of DEET applied to the skin enters the bloodstream, and reactions to it include skin rashes, lethargy, muscle spasms, nausea, and irritability.An extreme reaction can cause seizures and even death. So it's hardly worth using DEET to deter insects unless you're someplace with high rates of insect-borne disease or you experience severe allergic reactions to bites and stings. There are natural alternatives to D EET, made primarily from plant essential oils that can protect you in less threatening circumstances. Although â€Å"there is no natural repellent as effective as DEET,† says Eve McClure, executive vice-president of protection against ticks. Ticks, the carriers of Lyme disease, are among the most worrisome pests. If you are traveling in an area known for Lyme disease (according to the Centers for Disease Control, this includes the Atlantic states and Northern California), contact the American Lyme Disease Foundation at (800) 876-5963 for preventive advice Quantum, a natural repellent manufacturer in Eugene, Oregon, â€Å"natural repellents do help ward off mosquitoes, black flies, gnats, and fleas, and they may provide some . Reactions:   From Mild to FatalAlthough most people experience only temporary pain and swelling after a bee or wasp sting, some individuals are hypersensitive and can experience a potentially fatal anaphylactic reaction. The symptoms of anaphylaxis in clude hives, agitation, difficulty in breathing, nausea, dizziness, and a swollen tongue or face. Without prompt medical treatment, this can be fatal. Although anyone can have an anaphylactic reaction, the people most at risk are those with a history of allergic reactions to stings — hives, wheezing, or a previous episode of anaphylactic shock.People who know they are at risk should carry an emergency kit with injectable epinephrine, which is available by prescription. Home care can include drinking slightly salty water (1/2 tsp. per quart, at 4 oz. per hour), Vitamin B-5 at large doses briefly (2 grams 3X a day, for 3-4 days), Licorice capsules or tea at 1-2 cps. /1 cup tea, 2 or 3 X a day. Extensive Measures You don't have to be in the tropics or in an area at high risk for insect-borne disease to take the following steps. Hordes of insects your own backyard can lead you to seek extra protection.Debra Nuzzi-St. Claire, an herbalist in Boulder, Colorado, has these suggestion s (see â€Å"Making Your Own Natural Insect Repellent,† below, for essential oil combination): * Spray clothing and bedding (including the mosquito netting of your tent, if you're camping) with an alcohol-base repellent. * Pour several drops of the combined pure essential oils onto a candle. * Place a few drops on cloth or paper strips and hang them around the room, especially by doors and windows. * Add the base oil to shampoos and liquid soaps.Most natural insect repellents are made with an essential oil distilled from citronella, a tall, aromatic grass indigenous to Southern Asia. Its pungent, lemony fragrance is pleasant to most people but objectionable to mosquitoes. Other aromatic essential oils commonly found in natural insect repellents include cedarwood, lemongrass, eucalyptus, peppermint, pennyroyal, lavender, and bergamot. These are safe when applied to the skin, but should not be taken internally without the advice of a professional. Pennyroyal, in particular, is highly toxic if ingested. Essential oil repellents are available in spray or oil form.According to Eve McClure, restrictions by the Environmental Protection Agency (EPA) have made it difficult for consumers to identify natural repellents by packaging alone. Since the EPA classifies all repellents as insecticides, it requires expensive testing, which includes experiments on live animals. Because most natural repellent manufacturers are unwilling — or financially unable — to comply with EPA guidelines, they cannot promote their products as natural insect repellents. â€Å"We had to remove the bug from our label and change our name from ‘Buzz Away' to ‘Zzz Away,' † says McClure (see â€Å"Making Your Own Natural Insect Repellent†).After the Bite If mosquitoes, flies, and fleas feast on you in spite of your efforts, Nuzzi-St. Claire recommends applying undiluted tea tree oil to the bites. Tea tree oil has antiseptic and anti-inflammatory propertie s and is usually non-irritating. Test a small area of skin before applying the oil liberally. If the essential oil irritates your skin, wash it off with soap and water and dilute the tea tree oil in five parts of jojoba or almond oil before reapplying. Testing for sensitivity is a good practice when applying any essential oil for the first time.Sharol Tilgner, a naturopathic physician and natural first-aid expert in Portland, Oregon, recommends applying a drop of peppermint essential oil to insect bites. â€Å"Anything with menthol will increase the circulation in the area and dissipate the anticoagulant that the mosquito has injected into you,† she says. Other topical treatments for reducing itching and inflammation include cold compresses, lavender essential oil, and calamine lotion. Dr. Thomas S. Lee, an Arizona naturopathic physician, likes pure lavender oil rubbed into the bite ASAP. â€Å"The Chinese patent medicine White Flower Oil is a clean mentholated formula that works well, too. Well-equipped and well-informed, you can take those restorative strolls and hikes with greater confidence. Carl Mitchell of the Centers for Disease Control in Fort Collins, Colorado says, â€Å"People definitely shouldn't avoid outdoor activities for fear of bug bites and stings. Just take a few precautions. † Stings:   The Finer Points To make an insect repellent oil that can be used on your body, add 16 ounces of jojoba or almond oil to the base oil mixture and blend thoroughly. For an insect repellent spray, add 16 ounces of vodka to the base oil mixture, pour into a spray bottle, and shake before using.Although bees, wasps, hornets, and yellow jackets generally won't go out of their way to attack, they can be extremely aggressive if you disturb their nests or bother them while they're feeding. They're attracted by perfumes and scented body care products, as well as by sweet foods such as ice cream, fruit juices, and watermelon. Bright-colored clothing c an also make you a target. If you do get stung, the following tips can help minimize the problems: Bumblebees, wasps, yellow jackets, and hornets can attack repeatedly, so if you get stung, get out of the area immediately.If you're stung by a yellow jacket, avoid swatting at it. Crushing the venom sac releases a chemical that incites its nest-mates to attack. Honeybees can sting only once, but the stinger and venom sac they leave in your skin pump venom for two to three minutes. Remove them immediately, being careful not to squeeze the venom sac. The safest way to do this is to scrape them out with a credit card or the dull edge of a knife. If the stinger remains behind after you've scraped away the venom sac, remove it gently with tweezers. Making Your Own Natural Insect Repellent Herbalist Debra Nuzzi-St.Claire suggests combining the following essential oils to make a natural insect repellent: 1/2 ounce citronella oil 1/4 ounce lavender oil 1/8 ounce pennyroyal oil 1/8 ounce tea t ree oil 1/8 ounce jojoba oil Do not use this blend undiluted on your skin. Follow these instructions for diluting: To make an insect repellent oil that can be used on your body, add 16 ounces of jojoba or almond oil to the base oil mixture and blend thoroughly. For an insect repellent spray, add 16 ounces of vodka to the base oil mixture, pour into a spray bottle, and shake before using. III. PROCEDURE 1. Place ? rganic apple vinegar into a large mixing bowl 2. Mix into the organic apple vinegar ? cup of vodka. 3. Place 2 table teaspoons of citronella oil into the above stated mixture. 4. Mix thoroughly. 5. Using a funnel transfer contents of mixing bowl into a small spray bottle. 6. Apply literally for best effect. IV. MATERIALS * ? cup vodka * ? cup of organic apple vinegar * 2 teaspoons of citronella oil * Small spray bottle * Funnel * Bowl V. RESULTS & DISCUSSION TRIAL 1| TRIAL 2| TRIAL 3| * In our 1st trial, we use ? vodka and not totally fermented apple vinegar. And when we us e it, the product is not successful. * In our 2nd trial, we use ? vodka, 1 teaspoon of citronella oil and fermented apple vinegar. When we apply it, there are still bites of mosquito. It’s not successful again. | * In our last trial, we read the procedure carefully and followed it. We use the exact amount of vodka that should be ? cup, ? cup of totally fermented apple vinegar and 2 teaspoons of citronella oil and when we apply it. The product is successful. | VI. CONCLUSION: After the investigation is done, therefore we conclude that natural mosquito repellent is more safe and effective. And we can also make our own mosquito repellent than buying it.We’ll not be too aware of mosquito bites anymore because our product is natural and has safe side effects. And we also conclude that making this product is not costly. In fact, you’ll save more money and the more natural, the more effective it is. VII. RECOMMENDATION: After we made the product successful, we’r e offering recommendations for possible further study and more successful product. It is recommended giving more priority of our health is the most important. According to World Health Organization 1948, â€Å"Health is a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmity. People should also give attention to our nature, because there are hidden treasures to make our health healthy. If you want to experiment, 1st thing you should do is to observe. Then you follow carefully the steps to become successful in the experiment. Next, think for the materials that are not expensive. Always prioritize to save money as much as possible. Then last, create a product that will help the people and the mother earth. Like our product, â€Å"NATURAL MOSQUITO REPELLENT†.

Healthcare Ecosystems

LTT1 – Healthcare Ecosystems The profession of health informatics is a relatively new one, blending the use of technologies with collecting, organizing, storing, using, and evaluating health information. Technology can assist healthcare workers on every clinical and administrative level to use information more effectively in clinical decision-making for patients, and in implementing strategic goals within an organization. Check Your Understanding 2. 1 Instructions: On a separate piece of paper, write down the word or term that correctly completes each of the sentences. . The ancient ___ developed surgical procedures, documented clinical cases, and created medical books. a. Egyptians b. Greeks c. Phoenicians d. Chinese 2. The ___ was established in 1847 to represent the interests of physicians across the United States. a. b. c. d. American Association of Medical Colleges American College of Surgeons Committee on Medical Education American Medical Association 3. Today, medical s chool students must pass a test before they can obtain a ___ to practice medicine. a. degree b. residency c. specialty d. license 4.The first general training school for ___ was opened at the New England Hospital for Women and Children in 1872. a. nurses b. physician assistants c. surgical specialists d. surgeons 5. Modern ___ must have either a two-year associate’s degree or a four- year bachelor’s degree from a state-approved nursing school. a. nurse practitioners b. licensed vocational nurses c. registered nurses d. licensed practical nurses 6. In 1910, Dr. Franklin H. Martin suggested that the surgical area of medical practice needed to become more concerned with ___. a. b. c. d. atient care professional standards patient outcomes nonsurgical medical care 7. Adoption of the Minimum Standards marked the beginning of the modern ___ process for healthcare organizations. a. accreditation b. licensing c. reform d. educational 8. According to the AMA’s definition, ___ incorporates the healthcare- related professions that function to assist, facilitate, and complement the work of physicians and other clinical specialists. a. home health b. nursing care c. ambulatory care d. allied health Which ancient civilization developed surgical procedures, documented clinical cases, and created medical books?Greeks Correct! Which organization was established in the mid 1800s, to represent the interests of physicians in the United States? American Medical Association Correct! What organization is the largest standard setting body in the world? Joint Commission Correct! This legislation required hospitals to conduct continued-stay review for Medicare and Medicaid patients. Utilization Review ACt Correct! This type of hospital specializes in providing inpatient care to individuals with mental and developmental orders. Psychiatric Correct!For-profit hospitals use their excess funds to improve their services and fund community services. False Correct! At a ho spital or large healthcare facility, this group will select qualified administrators to manage the organization. Board of Directors Correct! Which one of the following is considered a part of administrative support services? Human Resources Correct! Low energy laser, electric stimulation, ultrasound, biofeedback and aquatics treatment are used by which of the following allied health professionals? Physical therapy Correct!In which decade was magnetic resonance imaging first introduced in healthcare? 1980's Correct! This type of statement from an organization expresses intentions, philosophy, and organizational self-image. Vision statement Correct! An empowered staff member has the ability to: Change the work environment when some part of it interferes with the organizational mission Correct! Leader’s in today’s healthcare organizations may reinforce organizational values by doing which one of the following: Listen to the staff Correct! What is a 360Â ° review? A perfo rmance evaluation in which peers and colleagues participate Correct!Of these functions that sustain operational infrastructure, where would health informatics best fit? Knowledge Management Correct! In the healthcare organization, operating units are designed around patient-focused care for related disease groups and medical specialties. This is known as: Service Lines Correct! In 2008, the Centers for Medicare and Medicaid Services changed its payment regulations to eliminate payment for hospital-acquired complications. True Correct! The largest single group of healthcare organizations are: Acute Care Hospitals Correct!Which of the following is a system that deliberately monitors the long term relationship between stakeholders of a healthcare organization, and responds to changing needs? Strategic Correct! In what decade was the MRI first introduced? 1980's Correct! Which standard addresses disclosure of health information? Protecting Privacy of Health Information Correct! Which st andard addresses the intentional destruction of health information? Security and Integrity of Information Correct! Which standard addresses the monitoring of terminologies used in health information? Collection of health informationCorrect! Which standard addresses unplanned interruptions of electronic health record systems? Continuity of information Correct! Which standard asks for evidence that there are back up systems in the event of interruptions to electronic information processes? Continuity of information Correct! Which standard addresses flow of data and information within and out of the hospital? Information management planning Correct! Which standard requires evidence that health information is disseminated in a timely manner? Receival and transmission of health information Correct!Which standard addresses acronyms, synonyms, and abbreviations for medication dosage? Collection of health information Correct! Which standard requests evidence of policy implementation pertain ing to health information privacy? Protecting Privacy of Health Information Correct! Which standard requests evidence of policy implementation pertaining to unauthorized alteration of health information? Security and Integrity of Information Correct! This type of statement is sent to a patient: it shows how much the provider billed, the amount of the Medicare reimbursement to the provider, and what the patient must pay to the provider.Medicare summary notice Correct! All of these items are ‘packaged’ under the Medicare outpatient prospective payment system, with the exception of one. Medical visits Correct! Which one of these is not a government-sponsored healthcare program? Blue Cross/Blue Shield Correct! Which health insurance plan covers the survivors of military personnel who died in the line of duty? CHAMPVA Correct! This legislation established an employee’s right to continue healthcare coverage beyond their scheduled termination date. COBRA Correct! What i s a MS-DRG grouper? A software program that assigns appropriate MS-DRGsCorrect! One of these items is not incorporated in the formula for determining fee schedule. Post medical school degrees held by provider Correct! Which uniform data set is used by skilled nursing facilities to gather standardized data? MDS Correct! Which one of the following is not used when calculating for patient severity level, for prospective reimbursement of home health services? Financial Correct! What form must be provided to a patient if there is a concern that Medicare will deny services because it feels the service may be medically unnecessary? ABN Healthcare Ecosystems LTT1 – Healthcare Ecosystems The profession of health informatics is a relatively new one, blending the use of technologies with collecting, organizing, storing, using, and evaluating health information. Technology can assist healthcare workers on every clinical and administrative level to use information more effectively in clinical decision-making for patients, and in implementing strategic goals within an organization. Check Your Understanding 2. 1 Instructions: On a separate piece of paper, write down the word or term that correctly completes each of the sentences. . The ancient ___ developed surgical procedures, documented clinical cases, and created medical books. a. Egyptians b. Greeks c. Phoenicians d. Chinese 2. The ___ was established in 1847 to represent the interests of physicians across the United States. a. b. c. d. American Association of Medical Colleges American College of Surgeons Committee on Medical Education American Medical Association 3. Today, medical s chool students must pass a test before they can obtain a ___ to practice medicine. a. degree b. residency c. specialty d. license 4.The first general training school for ___ was opened at the New England Hospital for Women and Children in 1872. a. nurses b. physician assistants c. surgical specialists d. surgeons 5. Modern ___ must have either a two-year associate’s degree or a four- year bachelor’s degree from a state-approved nursing school. a. nurse practitioners b. licensed vocational nurses c. registered nurses d. licensed practical nurses 6. In 1910, Dr. Franklin H. Martin suggested that the surgical area of medical practice needed to become more concerned with ___. a. b. c. d. atient care professional standards patient outcomes nonsurgical medical care 7. Adoption of the Minimum Standards marked the beginning of the modern ___ process for healthcare organizations. a. accreditation b. licensing c. reform d. educational 8. According to the AMA’s definition, ___ incorporates the healthcare- related professions that function to assist, facilitate, and complement the work of physicians and other clinical specialists. a. home health b. nursing care c. ambulatory care d. allied health Which ancient civilization developed surgical procedures, documented clinical cases, and created medical books?Greeks Correct! Which organization was established in the mid 1800s, to represent the interests of physicians in the United States? American Medical Association Correct! What organization is the largest standard setting body in the world? Joint Commission Correct! This legislation required hospitals to conduct continued-stay review for Medicare and Medicaid patients. Utilization Review ACt Correct! This type of hospital specializes in providing inpatient care to individuals with mental and developmental orders. Psychiatric Correct!For-profit hospitals use their excess funds to improve their services and fund community services. False Correct! At a ho spital or large healthcare facility, this group will select qualified administrators to manage the organization. Board of Directors Correct! Which one of the following is considered a part of administrative support services? Human Resources Correct! Low energy laser, electric stimulation, ultrasound, biofeedback and aquatics treatment are used by which of the following allied health professionals? Physical therapy Correct!In which decade was magnetic resonance imaging first introduced in healthcare? 1980's Correct! This type of statement from an organization expresses intentions, philosophy, and organizational self-image. Vision statement Correct! An empowered staff member has the ability to: Change the work environment when some part of it interferes with the organizational mission Correct! Leader’s in today’s healthcare organizations may reinforce organizational values by doing which one of the following: Listen to the staff Correct! What is a 360Â ° review? A perfo rmance evaluation in which peers and colleagues participate Correct!Of these functions that sustain operational infrastructure, where would health informatics best fit? Knowledge Management Correct! In the healthcare organization, operating units are designed around patient-focused care for related disease groups and medical specialties. This is known as: Service Lines Correct! In 2008, the Centers for Medicare and Medicaid Services changed its payment regulations to eliminate payment for hospital-acquired complications. True Correct! The largest single group of healthcare organizations are: Acute Care Hospitals Correct!Which of the following is a system that deliberately monitors the long term relationship between stakeholders of a healthcare organization, and responds to changing needs? Strategic Correct! In what decade was the MRI first introduced? 1980's Correct! Which standard addresses disclosure of health information? Protecting Privacy of Health Information Correct! Which st andard addresses the intentional destruction of health information? Security and Integrity of Information Correct! Which standard addresses the monitoring of terminologies used in health information? Collection of health informationCorrect! Which standard addresses unplanned interruptions of electronic health record systems? Continuity of information Correct! Which standard asks for evidence that there are back up systems in the event of interruptions to electronic information processes? Continuity of information Correct! Which standard addresses flow of data and information within and out of the hospital? Information management planning Correct! Which standard requires evidence that health information is disseminated in a timely manner? Receival and transmission of health information Correct!Which standard addresses acronyms, synonyms, and abbreviations for medication dosage? Collection of health information Correct! Which standard requests evidence of policy implementation pertain ing to health information privacy? Protecting Privacy of Health Information Correct! Which standard requests evidence of policy implementation pertaining to unauthorized alteration of health information? Security and Integrity of Information Correct! This type of statement is sent to a patient: it shows how much the provider billed, the amount of the Medicare reimbursement to the provider, and what the patient must pay to the provider.Medicare summary notice Correct! All of these items are ‘packaged’ under the Medicare outpatient prospective payment system, with the exception of one. Medical visits Correct! Which one of these is not a government-sponsored healthcare program? Blue Cross/Blue Shield Correct! Which health insurance plan covers the survivors of military personnel who died in the line of duty? CHAMPVA Correct! This legislation established an employee’s right to continue healthcare coverage beyond their scheduled termination date. COBRA Correct! What i s a MS-DRG grouper? A software program that assigns appropriate MS-DRGsCorrect! One of these items is not incorporated in the formula for determining fee schedule. Post medical school degrees held by provider Correct! Which uniform data set is used by skilled nursing facilities to gather standardized data? MDS Correct! Which one of the following is not used when calculating for patient severity level, for prospective reimbursement of home health services? Financial Correct! What form must be provided to a patient if there is a concern that Medicare will deny services because it feels the service may be medically unnecessary? ABN

Vendor-specific Objective Evidence

Hemo-Tech Case Presentation Outline * 1 Myles Intro: Facts: * 1 Issues: Multiple Element Arrangement * How should revenue be allocated to each deliverable? * What sales price should be allocated to each deliverable? * How are deliverables defined? * 25-4 â€Å"A vendor shall evaluate all deliverables in an arrangement to determine whether they represent separate units of accounting. That evaluation shall be performed at the inception of the arrangement and as each item in the arrangement is delivered. * 25-5 â€Å"In an arrangement with multiple deliverables, the delivered item or items shall be considered a separate unit of accounting if both of the following criteria are met: * a. The delivered item or items have value to the customer on a standalone basis. The item or items have value on a standalone basis if they are sold separately by any vendor or the customer could resell the delivered item(s) on a standalone basis. In the context of a customer's ability to resell the delive red item(s), this criterion does not require the existence of an observable market for the deliverable(s). b. Subparagraph superseded by Accounting Standards Update No. 2009-13 * c. If the arrangement includes a general right of return relative to the delivered item, delivery or performance of the undelivered item or items is considered probable and substantially in the control of the vendor * 25-6 â€Å"A delivered item or items that do not qualify as a separate unit of accounting within the arrangement shall be combined with the other applicable undelivered item(s) within the arrangement.The allocation of arrangement consideration and the recognition of revenue then shall be determined for those combined deliverables as a single unit of accounting. † * * warranty, update machines * 2 Sandra Alternatives: * Company’s selling price to a different customer * A different company’s selling price of the same product * Selling price of a similar product’s prof it margin, applied to the total costs of product * Proportional based on costs * 3 4 Troy Jessie Literature: Multiple-Deliverable Revenue Arrangements: ASC 605-25 * Vendor-specific objective evidence:   ASC 605-25-30-6A * 30-6A Vendor-specific objective evidence of selling price is limited to either of the following: * a. The price charged for a deliverable when it is sold separately ( annually, supplies-$3,000 per box, monitor and test-$600,000 annually) * b. For a deliverable not yet being sold separately, the price established by management having the relevant authority (it must be probable that the price, once established, will not change before the separate introduction of the deliverable into the marketplace). Third-party evidence: ASC 605-25-30-6B * Third-party evidence of selling price is the price of the vendor’s or any competitor's largely interchangeable products or services in standalone sales to similarly situated customers. * screen and report services-$730,00 0 median price * Estimated selling price: ASC 605-25-30-6C * The vendor’s best estimate of selling price shall be consistent with the objective of determining vendor-specific objective evidence of selling price for the deliverable; that is, the price at which the vendor would transact if the deliverable were sold by the vendor regularly on a standalone basis.The vendor shall consider market conditions as well as entity-specific factors when estimating the selling price. * equipment * 5 6 Kelly Crystal Recommendations * IFRS: IAS 18? Type: Revenue Recognition Subject: Accounting for multiple-element revenue transactions under U. S. GAAP   (specifically identifying deliverables and determining selling price) and exploring the sources of IFRS guidance for such transactions

The election system in Mexico Essay Example | Topics and Well Written Essays - 1250 words

The election system in Mexico - Essay Example The person who gets more votes selects for the leading of state and government affairs. Present electoral process is the modified form and it continuously changed its shape according to the revolutionary demands of history. By electoral process a common man gets the power to select its own leader so it is the power of people not power of lords. By this process every one participate in the decision making process related to the state future and its people. Past scenario The history of politics in Mexico started by the independence on Sep 16th 1810 in the town of Dolores Hidalgo. The priest Miguel Hidalgo Costilla kept the first mile stone of the political background in the Mexico. So the start of politics was by the priest and the head of state was to be priest and church as the office for serving political issues. Till 1858 the same system was implemented for political orders but due to its draw backs and un justice affairs the state was separated from church by Benito Juarez, a Zapo tec from Oaxaca, became president and order to separate both the church and state from each other as both are different things can’t work properly together. Mexicans struggled hard for modification of their political system. The Revolution of 1910-20 was a mile stone of their struggle and change towards improvement in politics. They make the constitution of 1917, by which they described the grounds for their modern political system .Mexico's governing institutions and political culture also have great effect of three centuries of Spanish colonial rule on their structure and working procedure. Current scenario The Mexico politics framework consist of a federal presidential representative democratic whose government is based on a congressional system, the president of Mexico at same time perform duties of head the of state and head of the government. The executive power is in hand of the executive branch, and president President runs it as he has a cabinet of secretaries advise s the executive branch that are independent of the legislature. . The main important political parties working in Mexico politics are: (PAN), the (PRD) and (PRI). The citizen of Mexico above the 18 years old can participate in the vote casting process, The vote casting is compulsory but not enforced on the citizens. The main documents needed for the participation of the citizen in vote casting process are their identity documents there is no pre registration system in the Mexico for election process. For the electoral process there is no electoral college etc and can take place in any governmental and nongovernmental place. In exceptional cases when the head is missing due to some cause the system of selection can be change and can adopt other options of selection too. The presidentional elections in Mexico take place after each six years, although in exceptional cases the time line can be change according to situations. Legislative elections are scheduled every six years for the el ections for the senate and state usually take place together and elections for the he Chamber of Deputies held in every three years. Mostly elections are held on first Sunday of July. The selection procedure for the state governors are also similar to that of the head and elections for the purpose of state governors selections held after six years, legislatures elections are renewed after every three years.

English Language in London School Essay Example | Topics and Well Written Essays - 2500 words

English Language in London School - Essay Example So children who learn more than one language get confused and make mistakes with their second language - English in this case. They speak English using the tone of their first language. Most affected is their pronunciation as they get confused which way to pronounce the words. Their teachers pronounce in one way (usually the correct one) and their parents pronounce the other way (usually with their native language accent). Blake and Moorhead (1993, p. 93) excellently observes " This situation exists in England among the children of immigrants, particularly those immigrants who have a strong sense of community and want to maintain their culture even though they live in a 'foreign' environment." Research has shown that students who know two languages are more competent in acquiring the third language in comparison to students who know only one. This attribute affects their performance in school too. In fact bilingual children are better in studies. Mercer and Swann (1996, p.254) state, " mother tongue and second language teaching came closer together, influencing each others' practice in interesting ways, especially in a new emphasis on literacy and wider educational outcomes for bilingual learners of English." It has been proved by studies that those who can speak a second language have a deeper understanding of the cultures of others and they have a greater control, grasp and sense of their own identity. Remarkable results have been achieved by the research devoted to the effects of early second language acquisition. According to the website of 'Secrets d' enfance' - a bilingual school, " the learning of a second language turns the child's mind to the world and other cult ures which will enrich him throughout his life." It has been proved that those who have knowledge of second language, experience a positive development in all the activities related to studies. Students, who know more than one language score statistically higher on standardized tests, have stronger problem solving capabilities and have better overall academic performance than those who are monolingual. So benefits of speaking a second language outnumber the benefits of speaking a single language in all spheres of a student's life. c) How do parents and teachers contribute to the early language development of multilingual children The teachers play a major role in language acquisition. Besides the use of words the teachers have the option of using non-verbal communication in sending the message across - like facial expression, gestures, proximity to the listener and eye contact. They make use of accent, volume, stress and intonation patterns. Being in close proximity with pupils help in getting the feedback instantaneously. If needed they repeat instructions again and again or rephrase the words for better understanding. In the beginning the pupils might feel very conscious to speak in front of the class but the teacher creates a very warm and friendly atmosphere and make pupils know that most of their classmates are going through the same phase. The instructions directed

Tobacco Use on Adults Essay Example | Topics and Well Written Essays - 2500 words

Tobacco Use on Adults - Essay Example Almost one in four adults in the United States still smokes cigarettes, particularly in the underserved population (Kovner & Knickman, 2011). The success of the programs in Minnesota and Massachusetts can be adapted to help minimize the effect of tobacco use in California. Smoking is the main reason for the development of cardiovascular disease and the leading cause of preventable death and disability in the United States (Vaid et al., 2014). Tobacco use is accountable for more than 480,000 deaths annually in the United States, including a projected 41,000 deaths from secondhand smoke contact (CDC, 2012). Each state in the country has its tobacco cessation programs that aim to promote population health, in the case of Massachusetts and Minnesota; both have been successful in curtailing the prevalence of tobacco use in their community. The purpose of this paper is to identify two present smoking advocacy programs and the characteristics that led to their success. Another purpose of this study is to create a new program for the state of California that utilizes the strengths of the two existing programs that were analyzed. In 2002, the state of Massachusetts created a tobacco cessation program called Quitworks, a smoking referral program that integrates with healthcare organizations, primary care providers, and patients of the state’s smoking cessation quit line. All health plans in Massachusetts collaborate with Quitworks, and in return, Quitworks provides feedback by reporting to each organization and primary care provider. There were an estimated 340 health organizations and primary providers that used Quitworks for eight years after the launching program was launched (Warner, Land, Rodgers, & Keithly, 2012). There are several attributes that led to the success of QuitWorks, including: Provision of Nicotine Replacement Therapy (NRT). In a study by the Tobacco Control, smokers are more likely to quit when they are provided with behavioral and

Social Justice and Corporate Social Responsibility Essay

Social Justice and Corporate Social Responsibility - Essay Example The European Commission defines CSR as "a concept whereby companies integrate social and environmental concerns in their business operations and their interaction with their stakeholders on a voluntary basis." (A Business Contribution to Sustainable Development. n.d.) In an article by John Richardson (2008) pointed out that a company is said to be socially responsible if "it conducts itself reasonably with respect to: the workers it employs around the world; its investors as manifested in its corporate governance practices; local communities in which it operates; how it conducts itself ethically ion its domicile country and in other countries around the world; the environment" (section 2). The CSR is also advocated by authorities mainly because of the fact that CSR principles are in conformity with social justice. The essence CSR lies in the fulfillment of social justice to the various stakeholders. The companies, therefore, are socially obliged to deal with the societal, ecological and economical issues so that all the stakeholders including shareholders are satisfied and eventually results in economic sustainability. A firm which has obligations only towards its shareholders is socially irresponsible and will no longer survive in the modern corporate environment. This approach is not advisable as indicated by 'stakeholder theory' propounded by R. Edward Freeman. In one of his papers, he writes that "corporations shall be managed in the interests of its stakeholders, defined as employers, financiers, customers, employees, and communities." (Carson L. Thomas. 2003, page. No.1). The recent years have experienced many such cases which shocked the entire corporate world, which, later on, became the lessons for the rest in future. Enron Collapse The failure of Enron, the world Energy Giant, is an unforgettable incident in the history of corporate world. The company which became the seventh largest one in the United States of America in just 15 years has become the by-word for corporate irresponsibility. The issues raised were misrepresentation of accounting information, which resulted in unfair accounting, lobbying with politicians and misappropriation of employee savings. The profit figure shown by the company was not true and fair and company's massive debts were concealed from the financial statement. The company had political lobbying with many legislators and the highly paid executives pocketed the life savings of thousands of its employees. What made Enron to socially irresponsible even though it had taken some steps to adhere to CSR The self-interest. The company had not tried to strictly adhere to the guidelines of CSR. Rather, it tried to window dress its financial statements so as to achieve huge market support and high prestige and thereby protecting the interest of shareholders and a few executives. The Enron collapse taught the corporate community a lesson about which Sims responds (2003) "How a Failure of Leadership, Culture, and Unethical Behavior Brought a Giant to Its Knees" (p. 147) Apart from Enron collapse, corporates like Arthur Andersen, Philip Morris and Union Carbide also fell in the category of socially irresponsible companies. Arthur Andersen case is closely associated with Enron for which the former was the auditor. In the accounting scam

Letter to a video game character or author Essay

Letter to a video game character or author - Essay Example This is the reason why you always have a hard time in the battleground. I am stunned at the unconventionality of your inclusion in the troops of galactic armies because you simply do not possess the usual characteristics of warriors going into wars. I have been contemplating about what could be your true role in the battle? Well, I guess everything needs balance in order to make things work properly. It cannot be all vicious and undesirable. I know your brother Peter has been very bad to Ender ever since and being a young kid that he is, he needs some sort of love and care. I guess that is your greatest role on the ground, that is, to show love and compassion to your brother Ender. He needs your support in order to succeed in the battle. I am also not certain about how you feel about your brother, Peter. While he does not mention about slaying you and Ender, it seems to me that he has this thought wandering inside his mind. But still you are showing a certain level of kindness that is way beyond human nature. But here is the thing: I don’t think you should always be nice to your brother Peter. You should also show him that what he is doing is not right and needs to be rectified. I want to share to you what I think about your situation. I don’t think that it is our responsibility to â€Å"always† be kind to our siblings. We do not always get the best kinds: there can be the most ruthless siblings in the family, and oftentimes, if not always, they do have bad intentions for us. In this case, Ender is an exception. We both know how good he is, even to his brother Peter. But I would like to suggest about how you should deal with your brother Peter. First, you cannot allow him to threaten Ender or you all the time. If he is showing such an attitude, this could mean that he really does not treat you as a family. Do not be always nice to him;

Keeping the peace Essay Example | Topics and Well Written Essays - 1500 words

Keeping the peace - Essay Example The United Nations The purpose of the United Nations is to act as a global governing body through which peace is negotiated and attained. The U.N. has the capacity to help states find peaceful resolutions between nations when there is a dispute or the emergence of a conflict. The ways in which the disputes can be handled through the U.N. include diplomatic settlements, legal decisions, or through third party resolutions in which the dispute is mediated. The concept of non-peaceful means of dispute resolutions is not acceptable under the provisions of belonging to the U.N. According to U.N. Charter 2, section 4, member states are required to settle their disputes through peaceful means in order to continue international peace, security and justice (Ryan, 2000). During the Cold War there was a general disdain for the U.N. by the United States. During the 1980s, this belief in the power of the U.N. for acting on behalf of the world further diminished as the organization could not hold c ontrol over the actions within the Middle East. When Israel invaded southern Lebanon, the United Nations had only a symbolic involvement, the actual withdrawal from Beirut attempted to be negotiated by the Multinational Force which was comprised of the United States, France, and Italy. This failed as the United States began to bomb opposing forces of the Lebanese government. The lesson that should have been learned was one of impartial roles of those who are intended to seek peace between two forces that are in dispute (Ryan, 2000). During the Malvinas/Falklands conflict, the same sort of impartiality was ignored as the British and United States refused to accept peace that did not include the withdrawal of Argentinian forces. Other regions of the world in which the U.N. had little effect upon the establishment of peace were during the Iran/Iraq war, the conflict in Cypress and in the Western Sahara, as well as in Central America. Trying to keep peace in Afghanistan has been histori cally difficult for the U. N (Ryan, 2000). In 1994, Luard and Heater (1994) were asking the question as to whether or not the experiment that is the U.N. had failed. Part of the answer that they provide is that the U.N. holds its principles even though it has not always been able to convince various nations to follow their advice in keeping conflicts to a peaceful negotiation rather than deteriorating into war. However, they did conclude that the U.N. had contributed little in any way that was meaningful to creating peace within the world in the previous years which would include the 1980s (Luard & Heater, 1994). The question then becomes based upon the real purpose that the U.N. can hold in the world if it has no real powers either through persuasion or through law to support the overall peaceful existence between states in the world. Where the U.N. fails, however, other operations that are more closely tied to the states in question have had greater success as they work out the di sputes for which they represent. World Peace Organizations Some of the world peace organizations that have had success in

Week 8 Discussion Research Paper Example | Topics and Well Written Essays - 500 words

Week 8 Discussion - Research Paper Example as a result of the breach and more importantly, serve as a proof that the company is fully compliant with all applicable rules and regulations (Charlette, 1996). Basically, compliance starts with day to day compliance at the organizational level. The following are some of the benefits that accrue to an organization that implements an effective compliance program: 1) Good faith efforts in following the set rules and regulations whereby every organization that adheres to a compliance plan gives a good example of its efforts in compliance with set rules and regulations. 2) Sentencing guidelines whereby, if the government decides to sue a company for criminal offences, then a good record of compliance can act favorably for the company defense. 3) Proactive approach, whereby a company that voluntarily adheres to the compliance program portrays a good picture of both regulatory and statutory compliance. Every organization based in US and with a strong reputation for integrity and honesty must be fully compliant with the set plan. Therefore, such an organization must have a compliance plan within which to operate in pursuance of the organizational objectives. Further, such a plan could help an organization with investments across the borders to successfully conduct its business, therefore, not only the employees of local branches, but also those of foreign should comply with the set out procedures to ensure the overall success of the organization. As one of the largest energy companies, ExxonMobil have indicated on their website that environmental issues are of great concern. Further, by calling for extra vigilance to ensure environmental safety and protection, they remind us of the tragic incident of deepwater horizon, which led to massive oil spill (Engel, 1979). From their website, it is evident that the company has put in place measures that guarantee safety in their operations, emergency preparedness, environmental protection and management of climate change. More

Prior Learning Assessment Assignment Example | Topics and Well Written Essays - 2000 words

Prior Learning Assessment - Assignment Example I also find myself quite social, when it comes to gathering and talking to people as I can effectively communicate with them and therefore it becomes easy for me to get along with people. Reading has allowed me to develop several competencies, one of which is thinking out of the box and being creative. Although I would completely agree to this fact that everyone is creative in their own separate way but not everyone recognizes this ability. Being creative helps you to gain competitive edge over others in several ways. Whether you are a part of an organization or starting your own business, having a creative and innovative mind helps you to stand out in the competition. Based on these competencies and skills possessed by me, I went through the list of courses being offered at Thomas Edison State College. On analyzing the courses I found that courses like organizational behavior, human resource management, international management, managerial communication, change management, advance o rganizational management, small business management, project management, sales management and advertising can be quite effective for me. The reason behind choosing all these courses is because they suit my competencies and skills that I have developed in all these years. All these skills require a person who is creative and can generate new business ideas. Written Assignment 2 My areas of expertise are communication, being social and generating new ideas and therefore I think that all the management courses being offered at Thomas Edison State can be a good option for me as they are according to my area of interest and they also match my competencies. Organizational behavior, human resource management, international management, managerial communication, change management, advance organizational management, small business management, project management, sales management and advertising are all management related courses and I found them quite interesting because the objective of thes e courses points towards practical and modern study of the business world. These courses can open a door to new opportunities for me to the business world. My competencies and skills will help to support my future career in the field of management and will help me to establish myself as an effective and successful manager. Written Assignment 3 Bloom’s taxonomy of cognitive domain is divided into six different categories. These categories are knowledge, comprehension, application, analysis, synthesis and evaluation. These different categories define help in the development of knowledge and skills of individuals. Bloom’s taxonomy of cognitive domain is based on the mental skills. It is based on aspects such as recalling information and data. It also takes into account the interpretation of the instruction that the individual gains from its instructor and states the recognized problems in his or her own words, defining the concept learnt in the classroom in their own word s and it also helps individuals to distinguish between the concepts and facts that are being taught in the classroom. This cognitive domain also focuses on synthesis and evaluation. Synthesis can be defined as gathering different structures and pattern and then putting them together and looking at it as a whole. Evaluation is to interpret the ideas and concepts and give judgments accordingly (Bloom's Taxonomy of Learning Domains). The students’

Cheating in College Essay Example for Free

Cheating in College Essay In the article, Cheating in College by Scott Jaschik published in Inside Higher Ed (September 2012), we look in depth as to why we as students sometimes cheat and are okay with it. A scandal took place at Harvard University that had to do with cheating, and what professors and educators could do about stopping students from doing so. Professors from various universities asked many questions regarding the article and seemed interested in helping with the matter. â€Å"Is cheating getting worse?† Jaschik answers back with several things. They had done a study to test how many students were cheating in 2010 and shows declining in cheating. They planned to do more tests in 2012. Students try and justify that cheating is okay because it’s simply â€Å"the real world† and believe they can use Internet for anything because it’s faster and easier. Studies found that students that have time management issues are the ones doing most of the Internet using and cheating, but also they argue that while asked to do something for an employer, they don’t have enough time to come up with original work and need factual information so it makes it okay. The article also compares information to generations before. â€Å"†¦students do not appear to be less aware of moral implications associated with cheating, but have convinced themselves that what they are doing isn’t cheating†. Students came up with excuses and rationalized choices that made morals become invalid and convince themselves that there is no other choice. Cheating on more written assignments rather than testing is the difference between cheating throughout the generations. Colleges are now trying to find ways to better educate students so they don’t cheat. They came up with an honor code to build more of an ethical  community and culture throughout the University. Not all universities have jumped onto the Honor Code idea, but they are finding new codes everyday to help with the issue of cheating in colleges. Cheating in colleges is an issue all around the United States, and coming up with ways to prevent the issues is what the article is trying to do. It’s trying to get educators to come up with a way, such as an honor code, to get cheating to stop on campuses.

Value of Reading Stories for Children

Value of Reading Stories for Children â€Å"Reading is much more than the decoding of black marks upon a page; it is a quest for meaning and one which requires the reader to be an active participant.† (Cox, 1991:133) Most children love to hear stories. There is a gradual process by which children see that there is a definite relationship between the telling of a story and the written word. Eventually the child will start to behave like a reader from the amount of stories that they have listened to over the years as they will know that there is a sequence to a story, know that illustrations contain essential information about the story and will most importantly enjoy and read a range of picture and story books as they get older. If there is a positive attitude to books from a parent or teacher then the child will develop the same attitude and will then find reading an easy progression of literacy skills. Reading stories can not only help a child with their language and literacy skills they can also be used in other curriculum subjects such as they can be used in for example; art and design by getting the children to design pictures based on what they have read in the story, geography can be used if the story is about different countries as the teacher can then base her lessons on teaching the children about those countries which can also be linked to history as the children could be taught about the historical aspect of those countries or of the world in general. This is all linked to curriculum documents such as the Early Years Foundation Stage 0-5, National Curriculum 5-11 and the Primary National Strategy. In the EYFS it states children aged 40-60 months should â€Å"enjoy an increasing range of books, show an understanding of the elements of stories such as main character, sequence of events and openings, and how information can be found in non-fiction texts to answer questions about where, who, why and how.† (DfES, 2007, The Early Years Foundation Stage Curriculum Guidance, London, DfES). This shows how important stories are for children especially at this early stage in their education for their language development, writing skills and imagination. Emotional Benefits Stories may have emotional benefits within the text which gives the children enjoyment, develops their feelings and imagination and they include themes and issues that relate closely to the children. Having relevant issues within the story it can sometimes resolve certain problems which the children might have. For example The Littlest Dinosaur by Michael Foreman confronts making friends and that being different is a good thing and we may not be good at everything but that does not make us useless like the Littlest Dinosaur felt as there will always be something we do well at. Children will relate to this and from this the teacher can then introduce a discussion on their feelings of the book and what they feel are their strengths, which gets them to open up. â€Å"It is easy to assume that the characters we meet in books are a reflection of people in real life; they give the illusion of being so. A reader might identify with a character they recognise as being ‘just like me.† (Gamble N Yates S, 2008, Exploring Childrens Literature, London, Sage.) In Alfie Gives a Hand by Shirley Hughes, children will most likely relate to Alfie in that he was nervous going to a birthday party and took with him a security blanket which most children will have at some time during their childhood and find it hard to be apart from. Therefore this story shows children that its okay to be nervous and having a security toy is alright but there may come a time that you need to put it down but you can still have fun without it providing an emotional benefit. â€Å"For young children realistic fiction tends to be about everyday experience. The conflicts in these stories are often concerned with developing independence or growing up.† (Gamble Yates, 2008: 131) â€Å"Illustrations in childrens books are extremely important as they reinforce the text and provide important clues to enable understanding.† (Snaith M, 2007, Childrens Care Learning and Development, London, Heinemann). The illustrations in both the books I have chosen help to reinforce the story by helping to describe what the characters and settings surrounding them are like. The illustrations inside a picture book such as the two I have chosen help to build upon the childs imagination. The text within the book can help with this too to some extent depending on particular children so by providing the children with pictures it helps those who struggle to imagine the story without, therefore benefiting them. â€Å"Picture books are not simply privileged reading for or with children. They make reading for all a distinctive kind of imaginative looking.† (Meek M, 1991) Teachers can also use these story books to bring up issues/themes within the classroom which the children might not have experienced to give them an insight into it and answer any questions which the children may have about the certain issue/theme resulting in the children receiving another emotional benefit from the story. Alfie Gives a Hand is written in un-intrusive third person narrative which gives the reader the opportunity to make their own opinions and judgement on the story without being told what to think. This is important in stories as an emotional benefit as the children are allowed to believe what they want and perhaps therefore confronting a relevant issue raised in the story in their own way. Cultural Benefits Stories can also contain cultural benefits which can extend childrens knowledge and understanding of the world by giving access to different cultures, such as in the story of Pocahontas we learn about two different cultures and even though they may live differently, they are both the same, which shows children that everyone is equal and everyone should be treated equally as this is important for children to acknowledge. â€Å"For the young reader an information story can be a bridge from existing experiences to new ones† (Gamble Yates, 2008: 48) and Margaret Mallet writes, ‘the security of a familiar narrative framework helps consolidate knowledge gained from experience while opening up new ideas and possibilities. (1999: 38) As the story of Pocahontas is based on a real life story it not only provides the children with enjoyment from what seems like a fairy tale love story it also provides them with knowledge what life was like in the time of Pocahontas and John Smith. However, it does supply the children with an image of fantasy with the fact that the tree talks to Pocahontas, which is an example of low fantasy as the majority of the story is linked to real life. For pupils new to the country, books with cultural benefits can help them learn about traditions and values of the culture they have moved into and pupils can learn about new traditions from the new pupil. An example of this is the story Topsy and Tim Meet New Friends. Topsy and Tim learn all about Jinder and her familys traditions, cultures and language which give children reading the book an insight to other peoples cultures. From these stories teachers can then relate their lesson plans on the different cultures and traditions such as cooking different foods, celebrating festivals from around the world. These books have some many opportunities to teach children about other peoples lives. â€Å"The use of narrative tests in schools for early readers has a long and honourable history. In many ways the chronological, time based ordering of events centring around characters is perhaps quite close to how we all see life. Thus, narrative texts present few disjunctions and difficulties to those coming new to reading.† (Graham Kelly, 2008: 156) Topsy and Tim Meet New Friends relates to this statement as by providing a story close to reality means that children will acknowledge that although Topsy and Tim are not actually real people the people they represent are and the children may know people similar or might even be in the same situation as Topsy and Tim with new neighbours. â€Å"Realism in fiction means that everything in the story including characters, setting and plot could happen to real people living in our world. People act like people and animals behave like animals.†(Gamble and Yates, 2008: 130) By having illustrations in this story children are given an idea of what people from other cultures wear which makes it easier for younger children to understand rather than just having the text to explain. Illustrations also explain any misconceptions children have about people from other cultures, if they can see them in a book they realise what they first thought was most probably inaccurate. Language Benefits Stories also contain language benefits which develops childrens understanding of new vocabulary, they get to experience story language for example ‘Once upon a time, experience narrative structure, and experience figurative language e.g. metaphor, onomatopoeia. â€Å"Fairy tales were originally intended for adults and children. They were passed down orally to amuse and to convey cultural information that influences behaviour, such as where it is safe to travel and where it is dangerous to go. Fairy tales are found in most cultures and many derive from the oldest stories ever told. Some modern fairy tales could be included in the more recently categorised genre of ‘fantasy.† (DCSF, No Date) Beauty and the Beast is an example of a fairy tale which helps children to develop their story language and as Bettelheim suggests â€Å"fairy story is important because existential anxieties are taken seriously and children are offered solutions that they can understand ‘and they lived happily ever after does not fool the child into thinking eternal life is possible but helps to make reality more acceptable.†(1988: 10) After reading a fairy tale to children the teacher can base the learning on the structure of a fairy tale and what needs to be included. This can then lead onto the children writing their own fairy tale which enables the children to put into practice what they have learnt about this genre of story which therefore benefits their language development. The Continuum Encyclopaedia of Childrens Literature defines fantasy as ‘a special case of fiction that breaks down one or more of the rules that govern â€Å"real† life as we ordinarily define it and so invents an altered reality that must be true to rules of its own. (Bernice et al, 2003, cited in Gamble Yates, 2008: 117) Beauty and the Beast is an example of a fantasy story as it provides the reader with a chance to escape from reality and use their imagination to explore a new world. In fantasy the narrative structure is normally either the quest or voyage/return structure. Beauty and the Beast is an example of voyage/return as Belle and her father stumble unexpectedly into an unfamiliar surrounding but it is also relates to the quest structure as in the end it is quest for love and breaking of a spell. This provides children with an engaging storyline and exciting turn of events which they did not necessarily expect. This story is also an example of high fantasy in that â€Å"the alternative world is entered through a portal in the primary world. This type of fantasy enables the writer to make a direct comparison between the two worlds.† (Gamble and Yates, 2008: 122) This is because although everything seems realistic before Belle enters the Beasts castle as soon as she enters she is transported into a magical realm. This not only gives the writer the opportunity to compare the two worlds it also gives the readers i.e. the children a chance to make their own comparisons, which could be used to enhance and improve their descriptive writing of each of the worlds and how they differ. â€Å"Most writers are very careful with the language of their books, especially in picture books, where each word counts and is going to be read by teacher, parent or child scores of times. However you must also ensure that you have included books that offer rich images, simile, metaphor, personification and alliteration.† (Graham J Kelly A, 2008: 94) Each Peach Pear Plum is a good example of this as it provides children with rhyme which makes the read easier for children who are not as confident and therefore the children are then able to gain confidence in reading from this genre of book. â€Å"The fact that rhyming texts strengthen appreciation of onset and rime, so important to literacy development, makes them of central importance for the struggling reader.† (Graham Kelly, 2008: 156) Conclusion â€Å"If children are to develop their knowledge and skills in reading and studying literature, they need to have access to a wide range of texts.† (Gamble and Yates, 2008: 177) From learning about the value of stories for children it has enabled to grasp the importance of reading to children and the many benefits certain books have and how they benefit children in different ways not every child will respond to a book in the same way as they all have their views and opinions. It is therefore essential to use all different type of genres in our teaching as different genres help children in different areas of their learning and not one type is more important than another. By providing a range of story books in our classrooms and in our planning it provides a child with more than just language and literacy development as I said at the beginning books can be used in a range of other subjects to develop the childrens learning in these areas to provide the children with a holistic approach to their learning. By reading a wide range of texts to children and getting them to read them for themselves allows the children to experience a variety of ways books are written and stories are told. This then hopefully gets them to enjoy reading for pleasure by having at least one or two favourite genres but do not mind reading other at the same time. If children tend to read the same types of books all the time it can prevent them when it comes to writing stories as they only know of one sort which is why as teachers our aim is to encourage children to read as by providing a positive attitude to reading then the outcomes will be somewhat more effective. References and Bibliography Cox, B. (1991), Cox on Cox, An English Curriculum for the 1990s, London: Hodder and Stoughton DCSF, The National Strategies on Fairy Tales, Available at: www.nationalstrategies.standards.dcsf.gov.uk/node/102721?uc=force_uj (accessed: 24/11/09) DfES, (2007) The Early Years Foundation Stage, Nottingham: DfES DfES, (2000) National Curriculum for English, London: DfES Gamble N Yates S, (2008), Exploring Childrens Literature, London: Sage Graham J Kelly A, (2008), Reading under control, London: Routledge Mallet M, 1999, Young Researchers, London: Routledge Falmer Snaith M, (2007), Childrens Care Learning and Development, London: Heinemann Childrens Books Adamson, J. and Adamson, G. (1990) Topsy and Tim Meet New Friends, London: Blackie Childrens Books Ahlberg, A. And Ahlberg, J. (1978) Each Peach Pear Plum, London: Kestrel/Viking Disney W (2003), Beauty and the Beast, London: Ladybird Books Ltd Disney W, (1995) Pocahontas, London: Ladybird Books Ltd Foreman M, (2009), The Littlest Dinosaur, London: Bloomsbury Publishing PLC Hughes S, (1996) Alfie Gives a Hand, London: Ted Smart

The Nature Of Subsonic Airflow

The Nature Of Subsonic Airflow The nature of subsonic airflow over aerodynamic sections and over the aircraft at large must be considered, including the forces that result from such airflow and the effect these forces have on the aircraft, during steady flight and during manoeuvres. Although there are various kinds of pressure, pilots are mainly concerned with atmospheric pressure. It is one of the basic factors in weather changes, helps to lift an aircraft, and actuates some of the important flight instruments. The pressure of the atmosphere varies with time and location. Due to the changing atmospheric pressure, a standard reference was developed. The International Civil Aviation Organization (ICAO) has established this as a worldwide standard, and it is often referred to as International Standard Atmosphere (ISA) or ICAO Standard Atmosphere. Large modern passenger aircraft can weigh in excess of five hundred thousand kilograms when they fly with a full fuel and passenger load, yet this combined mass is lifted into the air with apparent ease. Modern jet fighter aircraft can exceed the speed of sound and are very manoeuvrable. Thrust, drag, lift, and weight are forces that act upon all aircraft in flight. Understanding how these forces work and knowing how to control them with the use of power and flight controls are essential to flight. Task 1 A, The international standard atmosphere is an atmospheric model of how the pressure, temperature, density and viscosity of the earths atmosphere change over a wide range of altitudes. ISA model divides the atmosphere into layers. http://en.citizendium.org/images/thumb/2/26/AtmTempProfile.png/350px-AtmTempProfile.png Atmospheric Layers Figure 1 source= http://www.google.co.uk/imgres?q=international+standard+atmosphere+diagramum=1hl=ensa=Nbiw=1366bih=667tbm=ischtbnid=IWsOmm4pNQN12M:imgrefurl=http://en.citizendium.org/wiki/Atmospheric_lapse_ratedocid=IVZzKSSCCNR_KMimgurl=http://en.citizendium.org/images/thumb/2/26/AtmTempProfile.png/350px-AtmTempProfile.pngw=350h=385ei=aImJUMrXNo2Y1AWj04G4Dwzoom=1iact=hcvpx=369vpy=138dur=273hovh=207hovw=188tx=145ty=90sig=113637047184909608346page=1tbnh=137tbnw=125start=0ndsp=19ved=1t:429,r:1,s:0,i:72 Troposphere Troposphere contains about 80% of atmospheres mass 99 % of its water vapour and aerosol. The temperature of the troposphere generally decreases as the altitude increases. The reason for the temperature difference is that the absorption of the suns energy occurs at the top of the atmosphere cooling the Earth, this process maintaining the overall heat balance of the Earth. Stratosphere Stratosphere is the second important layer of the atmosphere. It is separated from troposphere by tropopause. It takes about 12 to 50km of the atmosphere. The temperature increases as the altitude increase. At the top of the stratosphere the thin air may attain temperature close to 0c. this is happening because of the absorption of UV radiation from the sun by the ozone layer. Such a temperature profile creates very stable atmospheric conditions and the stratospheric lacks the air turbulence that is so prevalent in the troposphere. Stratosphere is completely free of clouds and any other forms of weather. This layer is very good for the flights to fly as it is above stormy weather and has strong, steady and horizontal winds. Stratosphere is separated from the mesosphere by the stratopause. Mesosphere This layer is the third highest layer of the atmosphere. This layer takes 50 to 80km above the surface of the Earth. It is separated from the stratosphere by stratopause and from the thermosphere by mesopause. Temperature drops when the altitude increases to about -100. Mesosphere is the coldest of all the layers as it is colder than Antarctica. This layer can freeze water vapour into ice clouds so that when the sunlight hits them you can see it after sunset. It is also the layer where the meteors burns up while entering the Earths atmosphere. Thermosphere Thermosphere is the outer layer of the atmosphere. Mesopause separates mesosphere from thermosphere. In this layer the temperature rise continually to well beyond 1000 The few molecules that are in this layer receives an extraordinary amount of energy from the sun therefore warms up the layer making it hotter. Air temperature however is the measure of the kinetic energy of air molecules, not of the total energy stored by the air so the air is so thin within the thermosphere, such temperature values is not comparable to other layers. Although the temperature is very high we would feel very cold because the total energy of only a few air molecules residing there wouldnt be enough to transfer any heat to our skin. Ionosphere After thermosphere its Ionosphere. This area is full of ionized air extending from 80km above the Earths surface altitudes of 600km and more. Technically Inosphere is not layer.In this region/area the suns energy breaks molecules and atoms of air as the energy is so strong and hot leaving ions and free floating electrons. Ionisation of the air molecules is produced by UV radiation, other radiation from sun and cosmic rays. Ionosphere is the region where aurora appears. B, Source figure 2= http://www.google.co.uk/imgres?q=turbulent+and+laminar+flowum=1hl=ennoj=1tbm=ischtbnid=-FJHlXUJvGV3qM:imgrefurl=http://www.daviddarling.info/encyclopedia/L/laminar_flow.htmldocid=aHyeoqPiHZRJqMimgurl=http://www.daviddarling.info/images/laminar_flow.jpgw=280h=171ei=LIqJUL2YKcLX0QXjxoBIzoom=1iact=rcdur=364sig=113637047184909608346page=1tbnh=136tbnw=224start=0ndsp=16ved=1t:429,r:6,s:0,i:87tx=89ty=37biw=1366bih=667http://www.daviddarling.info/images/laminar_flow.jpg Laminar flow Turbulent flow Laminar flow is good for aircrafts as there is less drag and much easier to create lift. It is a very smooth and uninterrupted flow of air over the contour of the wings and other parts of an aircraft. Laminar is found at the front of the streamlined body. An air foil is designed for minimum drag and uninterrupted flow of the boundary layer is called a laminar air foil. The pattern of the flow involves of layers. Particles in each layer do not interfere with other particles in the other layer which makes it smooth flowing layers. There is no difference in velocity between the layers. Boundary layers are thinner at the leading edge of the aircraft wing and thicker towards the trailing edge, such boundary has laminar flow in the leading portion and turbulent flow at the trailing portion. There is more drag than laminar. In this flow the direction and velocity changes continuously. Particles move opposite to other particles causing collision which makes turbulence. The trust need to be more counteract the flow of turbulence. Reynolds number is dimensionless quantity associated with the smoothness of flow of air/fluid. At low velocity the flow of a fluid/gas is laminar; the fluid/gas in the layers of laminar flow gives rise to viscosity. As the gas flows more rapidly, it reaches a velocity known as critical velocity. This is when the motion changes from laminar to turbulent. Viscosity is the resistance of a fluid to flow. The coefficient of viscosity of gases increases with increasing temperature. Task2 A, Bernoullis principle As the velocity of the gas increases the pressure exerted by that fluid decreases. The aeroplane gets part of the lift from Bernoullis principles. This principle says that increased air velocity produces. When the Bernoullis principle is applied the fluid has these qualities Fluid flows more smoothly Fluid flows without any swirls(eddies) Fluid flows everywhere through the pipe Fluid has same density everywhere As the fluid passes through a narrow or wide pipe, the velocity and pressure of the fluid vary. As the fluid flows through a narrow pipe the flow quickly. This principle says that fluid flows more quickly through the narrow section, the pressure actually decreases than increasing. Air passes faster over the top of the cambered wing and results in lower pressure. The top of the wing is curved, the air that passes over the top of the wing moves faster because it travels a greater distance in the same amount of time as compared to the air that passes underneath the wing. Lift is created because the air under the wing is slower and exerts higher air pressure so the difference in the pressure creates the lift. Venturi principle An inverse association of gas pressure, velocity of flow, and restriction of passage. This principle states that the pressure drop distal to a restriction can nearly be restored to the pre restriction pressure if there is a dilation of the passage immediately distal to the stenos is, with an angle of divergence not exceeding 15 degrees. In venture tube the area decreases the velocity increases and the pressure decreases, and vice versa as well. So the difference in pressure creates lift. B, Total drag Total drag is the sum of all of the aerodynamic forces which act parallel to, and opposite to, the direction of flight also it is the total resistance to the motion of the aircraft through the air.it is the sum of other drags acting on the aeroplane which are parasite drag and induced drag. Induced drag is the drag created by the vortices at the tip of an aircrafts wing. Induced drag is the drag due to lift. The high pressure underneath the wing causes the airflow at the tips of the wings to curl around from bottom to top in circular ms in a trailing vortex. Induced drag increases in direct proportion to increases in the angle of attack. the circular motion creates a change in the angle of attack near the wing tip which causes an increase in drag. The greater the angle of attack up to the critical angle, the greater the amount of lift developed and the greater the induced drag. parasite drag the parasite drag of a airplane in the cruise configuration primarily of the skin friction, roughness and pressure drag of the major components. There is usually some additional parasite drag due to such things as fuselage upsweep, control surface gaps, base areas and other extraneous items. Since most of the elements that make up the total parasite drag are dependent on Reynolds number and since some are dependent on mach number, it is necessary to specify the conditions under which the parasite drag is to be evaluated. In the method of these notes, the conditions selected are the mach number and the Reynolds number corresponding to the flight condition of interest. This drag comprises skin, form drag and interference drag. Skin friction drag is a friction force between an object and the air through which it is moving produce skin friction drag. Form drag is when the airflow actually separates from the surface, eddies are formed and the streamline flow is disturbed. The turbulent wa ke so formed increase drag this is form drag. Interference drag is caused by flow interference at the wing and other such junctions. This interference leads to the modification of boundary layers and creates a greater pressure difference between the for and after area on the surface concerns. This in turn leads to greater total drag. Fairing or additional fillets are used to streamline these intersections and decrease interference drag. C, Source figure 3= http://www.google.co.uk/imgres?q=profile+drag+and+induced+dragum=1hl=ensa=Xnoj=1tbm=ischtbnid=eSw05QCIXK4Q7M:imgrefurl=http://www.dynamicflight.com/aerodynamics/drag/docid=sfAMOtTI2SixKMimgurl=http://www.dynamicflight.com/aerodynamics/drag/avd.gifw=356h=310ei=a4qJUO3ADYSp0QXWsYGgAQzoom=1iact=rcdur=770sig=113637047184909608346page=1tbnh=159tbnw=178start=0ndsp=25ved=1t:429,r:3,s:0,i:78tx=168ty=69biw=1366bih=667http://www.copters.com/aero/pictures/Fig_2-23.gif Profile drag Induced drag Is the drag incurred from frictional resistance of the blades passing through the air. It doesnt change significantly with an angle of attack of the airfoil section, but increase moderately as airspeed increases. Is the drag incurred as a result of production of lift. Higher angles of attack which produced more lift also produce increased induced drag. In rotary wing aircraft induced drag decreased aircraft airspeed. The induced drag is the portion of the total aerodynamic force which is oriented in the direction opposing the movement of the airfoil. D, Force diagram for an aircraft steady turning E, Vector force diagram

Essay on the Power Hopkins Sonnet, Gods Grandeur -- Sonnet essays

Essay on the Power Hopkins' Sonnet, God's Grandeur As "the world is charged with the grandeur of God," so Gerard Manley Hopkins' sonnet, "God's Grandeur," is charged with language, imagery, sounds and metric patterns that express that grandeur. Through its powerful use of the elements of poetry, the poem explores the power of God and the wonder of nature. "God's Grandeur" is a lyric poem. The tone of the poem is one, naturally, of grandeur, as well as power and wonder. Hopkins' choices of words add to the feeling of grandeur that is the subject of the poem through their powerful imagery, and they express wonder at the power and grandeur of God and the continuity of nature. Words such as "grandeur" and "flame out" show the power with which God is revealed in His creation, while "seared," "bleared," "smeared," "smudge," and "smell" add to the sense of man's inability to recognize God's grandeur and our tendency to destroy it. In the last line of the poem, "warm breast" and "bright wings" give a sense of hope for the world, in the warmth and light of the Holy Ghost, daily renewing the world with the morning. Several key metaphors are used in the poem. The first is the me... ...em. The theme of the poems involves, according to title, God's grandeur, and his power as it is revealed in creation. It also involves the "searing" effect of generations of civilization that have trod the earth. Finally, it involves the "dearest freshness deep down things" of nature and the regenerative power of God to repair the damage of civilization. Through his use of the elements of poetry and powerful imagery, Hopkins expresses his theme in a remarkable way. "God's Grandeur" is a powerful, expressive poem, a wonderful example of the uses of metaphor, imagery, and alliteration.

National Sovereignty, Oppressive Government, and the US Role in the Wor

National Sovereignty, Oppressive Government, and the US Role in the World Introduction The American attack against Afghanistan that was triggered by the September 11th tragedy once again raised the question of US role in the world. The current military intervention also touched the issue of the major factors, defining the course of US international policy. In the globalized world today the ratio of â€Å"soft power† (the ability to attract through cultural and ideological appeal) to â€Å"hard power† (a country’s economic and military ability to buy and coerce) used in solving international conflicts is constantly increasing (Nye 2). However, military campaigns still provide a way out of deepening international crises. Should America, then, engage in indiscriminate humanitarian interventions, advancing its ideas of democracy, human rights and liberty, or should it be militarily concerned only with international affairs that have a direct bearing on US vital national interests? In my paper I argue that the US violation of a country’s sovereignty should come only after a careful consideration and deep investigation of the reasons behind an international conflict. Moreover, all interventions should be based on specific achievable end-goals and strategies. Also, US military campaigns’ rationale should suit America’s vital national self-interest, as I define it later. Several reasons support such an international policy: First, in the long run the negative effects of a military international intervention, even if against oppressive governments, could actually outweigh the positive ones. Moreover, coercive policy could, in fact, aggravate a conflict by providing grounds for long lasting hostility, aggression, or ev... ...osnia and Kosovo. The Journal of Social, Political and Economic Studies v. 25,( 2000): p. 489-510 Nye, Joseph S. Jr., Redefining the National interest. Foreign Affairs, (July/August 1999): p. 22+ Rule, James B., On evils abroad and America’s new world order. Dissent v. 46, no3 (1999): p. 50 – 57 Smith, Tony, Morality and the use of force in a unipolar world: the â€Å"Wilsonian moment†?. Eyhics and International Affairs v. 14, (2000): p. 11-22 < http://www.cceia.org/lib_volume14.html> Tarzi, Shah M., The threat of the use of force in American post-cold war policy in the Third World. Journal of Third World Studies v. 18, no1, (2001): p. 39-64 The U.S. Nuclear Weapons Cost Study Project

Five Forces About Fast Food Chains

TETA? 2607Exercise2 PartI:briefintroductionoffastfoodrestaurants The industry I selected is fast food restaurants which are also named as quick service restaurants. As a special type of restaurant, fast food restaurant is characterized both by its fast food cuisine and by its self table service. The majority of fast food restaurants are part of a restaurant chain or franchise operation so that each branch could be provisioned by standardized ingredients and controlled by unified management. Within this industry, several leaders should be identified.Founded in 1940, McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, daily serving around 68 million customers in 119 countries. (mcdonalds. com & burgerbusiness. com) In the year of 2011, the net income has reached 27 billion USD with net profit of 5. 5 billion USD. In the recent five years, McDonald’s revenue kept increasing and the average increase rate was 3. 1 %. ( McDonald†™s annual report,2011). Subway which is owned and operated by Doctor’s Associate is an American restaurant franchise which mainly sells sandwiches and salads.Subway, as the largest single-brand restaurant chain globally, keeps the fastest growing franchises in the world with 37000 restaurants in more than 100 countries. (subway. com) KFC (Kentucky Fried Chicken) is the world’s largest chain of fried chicken fast food restaurants. It is also the second largest restaurant chain after McDonald’s, with over 17,000 outlets in 105 countries. (KFC. com) PartII:IndustryanalysisbyFiveForces In 1979, Michael Porter published â€Å"How Competitive Force Shapes Strategy† in the Harvard Business Review (HBR) which started a revolution in the strategic field.He proposed five competitive forces which could to great extent determine the profitability of an industry and strategy’s formulation. In this part, Five Forces will be utilized to analyze the fast food re staurant industry. [Typetext] Page1 TETA? 2607Exercise2 Threat of Suppliers The suppliers of fast food restaurant mostly are meat producer, vegetable retailers, beverage companies and bakeries food retailers. As meat and vegetable are hard to differentiated, it is difficult for such a supplier to stand out.Also, most of these suppliers are local and small-sized while the quick service restaurants are international and giant; hence, it is easy for the fast food chain to be the dominant player. As for the fast food restaurants, in general, the switching costs are not high if they want to change their supplier of meat and vegetables. However, some supplier brands are quite powerful such as beverage company—Coca cola because their product is unique in the market. It is also possible for a supplier to be integrated forward such like building up corporation relationship with fast food restaurant to enlarge their supply power.To sum up, the supplier power in the fast food restaurant is low relatively especially among non-differentiated good suppliers. Threat of Buyers There are many small operators in the fast food restaurant industry which means buyers have many alternatives to choose the most suitable quick service restaurant. Meanwhile, there is almost no switching cost for customers to change their tastes. Additionally, the buying information is also abundant and available for the customers to select the most satisfactory restaurant. It seems that buyer power in the fast food restaurant is relatively high.However, the volume of each customer generally is not extremely important to overall sales of the companies and hence, each individual customer may not be valued much by the company. That diminishes the power of the buyer to some extent. Also, there is no threat of backward integration which means it is almost impossible for customers to build up cooperative relationship with fast food chains. Hence, buyer power would lowered by lack of possibilities of i ntegration. The concentration of buyers is low which also reduce the power of buyer.As for the fast food chain, the brand identity also helps them to decrease the threats from customers. To sum up, the threat from buyer is at the moderate level according to the above [Typetext]    Page2 TETA? 2607Exercise2 analysis. Threat of new entrants As the threat from new entrants, the first thing to consider is cost. Obviously, the entrance costs are relatively low when compared to other industries such like mobile phone manufacturing and information technology industry. However, the cost of brand building also plays an important role as brand identity is perceived as a significant factor of fast food restaurant’s strategy.In the fast food industry, the existing brands are already powerful like McDonald’s and Burger Kings so it will take time and expenditure for a fast food store to stand out. All in all, the cost of new entrants is not as low as what we assume previously. Sec ondly, the access to supply channels is quite easy because those raw materials for the fast food restaurant are available normal goods. However, there may exist exclusive contracts with suppliers so that it may make hard for new companies to enter this industry. Thirdly, another barrier to enter fast food industry is the access of distribution.Fast food chain always signed exclusive contracts with the college, supermarket, fuel stations and others and hence, it is much difficult for a new entrant to build its own distribution channels. The economies of scale and the access of distribution are major barriers that firms face in this industry. Additionally, it is also difficult to differentiate your product in this industry because the product is fairly similar when we divided fast food into different categories (hamburgers, sandwiches, pizzas). To sum up, the threat of new entrants is moderate as we have to consider from all aspects. Threat of substitutesAlthough the switching costs o f customers are quite low, the threat from substitutes is still at low level. The main substitutes of fast food restaurant are pre-cooked food, mid-range restaurants or supermarket products. However, eating in a normal restaurant is much more expensive and time consuming. Pre-cooked food is cheap while the facilities to warm it up may not be available. Hence, fast food still held [Typetext]    Page3 TETA? 2607Exercise2 advantages no matter from the price or comfort level. Threat of rivalry The number of competitive rivals with similar products and service for the same customer group is high.As mentioned before, the initial expenditure to set up a fast food restaurant is not quite so high and hence, many small scale quick service restaurants may try to enter it. Also, there are no high exit barriers because it is easy to close restaurants as the relatively low fixed costs. Meanwhile, the market growth is limited because the market gets saturated with a certain amount of restaurants , fast food shop or delivery services. It seems that the threat of rivalry is relatively high in the fast food restaurant industry. All the above analysis is summarized in the following diagram. Figure 1) Figure  1 PartIII:Additionaldiscussionaboutcompetitivecondition Apart from the five forces that I have mentioned before, there are still some other [Typetext]    Page4 TETA? 2607Exercise2 forces which also affect competitive condition. In the first place, culture plays a more important part in deciding people’s food consumption than before. According to Maddock’s (2004) research, there is a correlational relationship between the number of residents per fast food restaurant and the square miles per fast food restaurants with state-level obesity prevalence.This result indicates that fast food restaurants do make a significant contribution to the people’s obesity level. The problem of obesity has already raised public’s attention and people concern more about the nutrition of the food rather than price and convenience. In addition, people also realize that fast food restaurant also to a great extent contribute to the problem of childhood obesity. Another research (Harris, Schwartz &Brownell, 2010) also reveals that Teens between the ages of 13 and 17 purchase 800 to 1,200 calories in an average fast food meal, including 30% or more of calories from sugar and saturated fat.As the obesity would threaten human’s health, more and more experts suggest that people especially children should eat fast food as little as possible. Hence, there is an overall trend that the consumer group of fast food is squeezing. As the market is declining, each company within this industry has to compete harder to win more consumers. In this way, external factors like culture, healthy reports also play an important force to decide the competition level of this industry. Another limitation of five force framework is that some companies in the same in dustry are cooperators unlike the original assumption that there are all competitors.For example, KFC, pizza hut and Taco Bell are operated by the same corporation—Yum!. If they are not pure competitors in the market, they increase the entry barrier through reallocating their resource and supply and distribution channels. For example, these three restaurants could share the same logistic center to enhance the efficiency of company and save the cost as well. This kind of corporation within the same industry was ignored by classic Five Force Analysis which emphasis the pure competition relationship between companies. PartIVConclusion [Typetext]    Page5 TETA? 2607Exercise2Let take McDonald’s as an example to analysis the whole industry. Although there is tense competition in this industry that many small fast food businesses fight with each other to improve their customer base, McDonald’s still held the absolute advantage in its customer scale. Just like the abo ve analysis, the enter barrier of this industry is not so high. But McDonald’s own strong brand identity and established network and hence, the new small entrants could not threaten to McDonald’s. The buyers still hold power to some extent as the switching cost is low and the buying information is abundant.However, McDonald’s still have an advantage in location and convenience. As McDonald’s has already established the strong network with suppliers, (e. g. cooperated with Coca-Cola), the threats from suppliers are not so intense. Under the current trend, the down-sizing of customer group is the major problem that McDonald’s has to face. McDonald’s have already implemented some strategies such like launching non-fried product and enclosed the detailed nutrition information of the food. After five forces analysis, McDonald’s still should be favorable in the next several years.However, if a new small business plan to enter this industry, it will face a large number of challenges such like establishing supply channels and distribution channels and building its own brand identity. All in all, fast food restaurant is still saturated and unfavorable for business which wants to entry. Reference: Harris, J. L. , Schwartz, M. B. & Brownell,K. D. (2010), Evaluating Fast Food Nutrition and Marketing to Youth. Fastfoodmarketing. org Maddock, J. 2004. The Relationship Between Obesity and the Prevalence of Fast Food Restaurants: State-Level Analysis. American Journal of Health Promotion: November/December 2004, Vol. 19, No. , pp. 137-143. [Typetext]    Page6 TETA? 2607Exercise2 Porter,M. E. 1978. How competitive forces shape strategy. Harvard Business Review Strategy: http://polisci2. ucsd. edu/snunnari/HBR_on_Strategy_23_41. pdf#page=25 McDonald’s official website: http://www. mcdonalds. com/us/en/home. html Burgerbusiness. com:http://www. burgerbusiness. com/? p=9168 McDonald’s 2011 annual report: http://www. aboutmcdonalds. com/content/dam/AboutMcDonalds/Investors/Investors %202012/2011%20Annual%20Report%20Final. pdf Subway official website: http://www. subway. com/subwayroot/default. aspx KFC’s official website: http://www. kfc. com/ [Typetext] Page7