Jack London Nature And Figurative Sense Of Pride

The film â€Å"To Build a Fire,† based on the story by Jack London, visualizes the religious theme of the short story by symbolizing humanity’s disregard for the literal power of nature and figurative sense of pride in the intelligence of being human. The man, known as a â€Å"chechaquo,† or newcomer (177), disregards the sub-freezing arctic temperature right from the beginning of the story. Even so, the man’s only thought is getting to the mining camp at a certain time, shown by his pleasure at his precise estimation of his arrival at the fork in the creek for his meager lunch ration. He believes that his intelligence is more than enough to get him through the treacherous journey which lay before him. Although the man knows that it is important to†¦show more content†¦The story illustrates the man’s denial of the dire situation he has placed himself in. The Merriam Webster’s Encyclopedia of Literature offers a brief synopsis of Jack London’s â€Å"To Build a Fire,† originally written in 1902, and published in its final form in 1908 (1995). It describes how the man ignores the warnings given to him by the old man at Sulphur Creek and attempts to travel a long distance with no appreciation for the power of nature. The man believes that his intelligence and guile will allow him to make the treacherous journey with little supplies. Although the man is intelligent in things, the dog is intelligent in the ways of nature and the cold. In both the cinematic version and the short story, the setting takes place during the period in the Yukon when the sun never rises over the horizon to warm the earth. In both, the story begins by describing the atmosphere as, â€Å"cold and grey, exceedingly cold and grey,† (176), the man sets out on his dangerous journey without an inclination to the danger he is walking into. He only realizes that the temperature is 75 degrees below zero when he spits, and the spittle crackles in the air, rather than on the ground. He fails to realize that nature does not care for the whim of humans, regardless of their accomplishments or will to live. In the story, the man is continuously chewing tobacco, creating a, â€Å"crystal beard of the color and solidity of amber† (179). This is an important aspect missed in the filmShow MoreRelated Visions of The Primitive in Langston Hughes’s The Big Sea Essay examples6201 Words   |  25 Pagesâ€Å"The Haunted Ship† section of his autobiography The Big Sea (1940), Langston Hughes writes This rusty tub was towed up the Hudson to Jonas Point a few days after I boarded her and put at anchor with eighty or more other dead ships of a similar nature, and there we stayed all winter. ...[T]here were no visitors and I almost never went ashore. Those long winter nights with snow swirling down the Hudson, and the old ships rocking and creaking in the wind, and the ice scraping and crunching againstRead MoreStudy Guide Literary Terms7657 Words   |  31 Pagesalliteration,: I have stood still and stopped the sound of feet. The repetition of the s sound creates a sense of quiet, reinforcing the meaning of the line 3. allegory – Where every aspect of a story is representative, usually symbolic, of something else, usually a larger abstract concept or important historical/geopolitical event. Lord of the Flies provides a compelling allegory of human nature, illustrating the three sides of the psyche through its sharply-defined main characters. A form of extendedRead MoreLiterary Devices in Pride and Prejudice8198 Words   |  33 PagesBishkek Humanities University named after K. Karasaev The Faculty of European Civilizations The English Language Department â€Å"Peculiarities of the Lexical Stylistic devices (Metaphor, metonymy, irony, simile, epithet) in the novel â€Å"Pride and Prejudice† by Jane Austen† DIPLOMA PAPER Scientific Supervisor: E. B. Jumakeeva Done by: Satarova Rahat, group: A08-2 Contents: Pages: Introduction Read MoreMarketing Management130471 Words   |  522 Pagesmarketed might include (a) ideas such as reducing air pollution or contributing to the red cross (b) people, such as new football coach or a political candidate and (c) places, such as industrial plant sites or a place to for a vocation. In a broad sense markets include more than the direct consumers of products services and ideas. Thus a state university’s market includes the legislators who provide funds, the citizens living near the university who may be affected by university activities and the

The Social Learning Theory Of Delinquent Behavior Essay

In my attempt to discover if delinquency and drug use, or the sale of drugs were correlated with one another, my research lead to a positive correlation, especially when there was gang membership involved. The theory I have chosen to tie in with my review of the articles I found is the social learning theory of Edwin Sutherland known as differential association theory. According to Britannica online, Sutherland’s differential association theory of delinquent behavior is learned from other persons who are also engaged in delinquent behaviors. Sutherland believes that a person becomes delinquent because of an access amount of exposure to the definitions of criminal behavior and the violation of the law (Britannica 2007). This particular belief is a good theory to use to explain juvenile delinquency. Orcutt (1983) explains that Sutherland states that everyone has social groups which influence each of us in the actions that we chose to engage in according to the norms and values o f that group. An example would be that most of our parents teach us that we should respect and obey the law. However, there are those that some people are associated with inside their social network that influence in negative ways, tempting and leading others into deviant behavior. Such as assuring those within a group that certain drugs should not be criminalized and that the chance of getting caught with them is very slim. With enough pressure and continued exposure to that mindset and behaviorShow MoreRelatedThe General Strain Theory Of Female Delinquency1253 Words   |  6 Pagestheories. A major theory used to explain female delinquency is the general strain theory (GST). According to Bartollas, â€Å"GST explains female delinquency by contending that many females experience harsh discipline, parental rejection, peer abuse, negative secondary school experience, homelessness, and a strong need for money;† these strains can cause females to cope through delinquent behavio r (73). The social learning theory also explains female delinquency as â€Å"some females tend to associate withRead MoreThe Theory Of Crime And Deviance1248 Words   |  5 Pagesdue to deviant behavior. Genetics has no role in determining criminality however social interaction with the world and individuals can be a leading factor in a person’s criminogenic nature. Crime within the world is indeed prevalent everywhere and is just as common as it was in the Victorian or Egyptian era. However, to prevent the expansion of a broad and wide topic, this essay will stay microscopic and study the comprehension of Edwin Sutherlands â€Å"Differential Association theory† and Gresham SykesRead MoreTheoretical Criminology s Theory Of Delinquency And Drug Use, Social Learning Theory, And Tittle s Control Balance1422 Words   |  6 PagesBernard, Snipes, and Gerould (2016), a theory is a reasonable explanation for something based on ones’ beliefs, attitudes, and available information that make up the intellectual and rational surroundings of people at different times. Therefore, theoretical criminology are facts about crime based on the same elements. Most theories attempt to pinpoint the type of criminal behavior the causes crime using one theory of another to explain the facts based one theory. A large portion of criminologistRead MoreThe Theory Of Differential Association Essay1501 Words   |  7 Pagescommit crime? How to we learn to commit crime? These questions can be answered using social learning theory. Social learning approach is the assumption that all human behavior is socially learned (Thompson, Bynum 2013 115). The theory of differential association was developed by Edwin Sutherland to try and explain the development of criminal behavior. Essentially what this theory says is that deviant group behavior results from normative conflict. Normative conflict arises when multiple probable rulesRead MoreSocial And Social Learning Theory1553 Words   |  7 PagesThe Social Learning Theory is best defined as crime is learned through associations with others who commit crimes. Juveniles are very impressionable or gullible, wherein they want to be popular or part of the in-crowd or clique. In comparison to the 1970’s versus today, juveniles are emulating criminals depicted on television not just through associations. Consider the current state of technology, specifically the internet and websites such as â€Å"You Tube.† With respect to crime and juvenile delinquentsRead MoreIp3 Crime Causation1535 Words   |  7 PagesThis essay will focus on sociological theories of crime and their description, the strengths and weaknesses of each; sociological control theory, strain theory, differential association theory and neutralization theory. This essay will also focus on Rajartnam who was convicted for inside trading in 2011. Introduction A different approach to criminological theory was taken in the 1960’s although; it was a derivative of older theories. The labeling theory wanted to know questions about crime andRead MoreSocial Structure And Social Processes Essay1535 Words   |  7 PagesSOCIAL STRUCTURE AND SOCIAL PROCESS 5 Environmental influences, socialization, and traditional and accepted patterns of behavior are all used by social structuralists to portray the criminal as a product of his or social environment (Siegel, 2000). There are three types of social structure theories. First, Disorganization theory describes conflict, change and the lack of consensus, as the main cause of deviance and crime. During the 1900’s some of the communities that were prospering couldRead MoreContributing Factors to Juvenile Delinquency1620 Words   |  7 Pagesthe age of 18 in most states. There are many contributing factors to juvenile delinquency such as domestic issues or stress at school, and there are also four different theories, strain, social learning, control, and labeling, to explain the different prospective of why it is thought that juveniles commence in delinquent behavior. This particular discussion however, is going to be about the influence of gangs on juvenile delinquency. A general definition of a juvenile gang would be any durable youthRead MoreJuvenile Delinquency : A Complex Social Phenomenon Of Criminal Behavior Essay1701 Words   |  7 Pagesstrategies has become apparent in order to co mbat a complex social phenomenon of criminal behavior in juveniles. The juvenile justice system is an intricate part of juvenile justice intertwining law enforcement, court and correctional agencies along with the community when dealing with juvenile delinquents. Thus, understanding delinquents and how they behave is crucial when considering the effectiveness of prevention to commit further crimes. Theories of juvenile justice causation enables all to understandRead MoreThe Concept of Sociological Perspective of Deviance Essays1127 Words   |  5 PagesDeviance also known as â€Å"rule-breaking† behavior or â€Å"counter culture† can be defined as culture norms, values, and morals which shape the social acceptance of individuals or group through their actions or â€Å"unmoral or illegal† behavior. In order to gain a better understanding of Sociological Perspective of Deviance it is important to understand the broad consensus of behavior and its place in society. Situational deviance pertains to a group who engages in behavior that is considered â€Å"non- defiant and

Advertising and Pepsi Refresh Free Essays

COMPANY Case Pepsi: Can a Soda Really Make the World a Better Place? This year, PepsiCo did something that shocked the advertising world. After 23 straight years of running ads for its flagship brand on the Super Bowl, it announced that the number-two soft drink maker would be absent from the Big Game. But in the weeks leading up to Super Bowl XLIV, Pepsi was still the second-most discussed advertiser associated with the event. We will write a custom essay sample on Advertising and Pepsi Refresh or any similar topic only for you Order Now It wasn’t so much what Pepsi wasn’t doing that created such a stir as much as what it was doing. Rather than continuing with the same old messages of the past, focusing on the youthful nature of the Pepsi Generation, and using the same old mass-media channels, Pepsi is taking a major gamble by breaking new ground with its advertising program. Its latest campaign, called Pepsi Refresh, represents a major departure from its old promotion efforts in two ways: (1) The message centers on a theme of social responsibility, and (2) the message is being delivered with a fat dose of social media. At the center of the campaign is the Pepsi Refresh Project. PepsiCo has committed to award $20 million in grants ranging from $5,000 to $250,000 to organizations and individuals with ideas that will make the world a better place. The refresheverything . com Web site greets visitors with the headline, â€Å"What do you care about? † PepsiCo accepts up to 1,000 proposals each month in each of six different areas: health, arts and culture, food and shelter, the planet, neighborhoods, and education. Then crowdsourcing takes over, as consumers vote for their favorites. Pepsi awards the grants each month. One-third of the way through its one-year run, the company had funded more than 100 projects, giving approximately $5 million back to local communities. The company stated that the project was right on target to award the full $20 million by the end of the yearlong effort. INTEGRATING DIGITAL THROUGHOUT THE PROMOTIONAL MIX The Pepsi Refresh campaign has been a groundbreaking effort, in part because of its heavy use of social media. PepsiCo is capitalizing on a growing trend in a way that no other major brand has done so far. The company is quick to point out that Pepsi Refresh is not a social media add-on like almost others, where an ad simply directs people to a Web site for reasons that may or may not be relevant to the message. Nor is it a social media campaign as such, where the entire campaign takes place through social media. Rather, social media are the glue that holds together a truly integrated marketing communications effort. â€Å"It’s not about digital as its own channel anymore,† says Bonin Bough, director of digital and social media for PepsiCo. â€Å"It’s how do we infuse digital across all of our marketing programs? For starters, although PepsiCo bypassed the Super Bowl, it is not ditching broadcast media. To the contrary, Pepsi is running spot ads on the main networks as well as 30 different cable channels. The ads initially informed people about the Pepsi Refresh campaign, directing them to the refresheverything. com site. But shortly after the first grants were aw arded, ads began highlighting projects that had been funded. Traditional media efforts extend to 10 print publications as well. And PR plays a role through agreements such as the one with NBC Universal for paid pitches on the â€Å"Today† show. But this campaign underscores a shift in how PepsiCo is spending its advertising dollars. According to CEO Indra Nooyi, the world’s number two soft drink seller is shifting as much as one-third of its marketing budget to interactive and social media. This move involves not only the Pepsi brand but also Mountain Dew, Doritos, Sobe, and PepsiCo’s other brands. Certainly, PepsiCo is not alone in the trend toward digital and social media marketing. But analysts point out that its approach, moving away from high-profile spots in favor of heavy spending on a digitally focused social responsibility campaign, is both compelling and risky. I applaud Pepsi for embracing social media and technology,† said Marc Lucas, an advertising executive. â€Å"On the flip side, I think it’s very bold to not be in a place where you know you’re going to have an audience. † The refresheverything. com Web site is just one component of the brand’s online efforts. PepsiCo is spreading the message through the big networks, such as Facebook and Twitter, and even partnering with them for advertising opportunities. For example, Pepsi Refresh held the lead ad position on Facebook during the Super Bowl. Pepsi has also partnered with Hulu to sponsor its first original series, the reality show If I Can Dream. â€Å"It amplifies an advertising campaign by making it something people talk about, more of a social conversation,† said Jean-Paul Colaco, senior vice president for advertising at Hulu. PepsiCo even partnered with Spin magazine, music festival South by Southwest, and two Indie bands in a Web-based contest where music lovers could vote for their favorite. Metric beat out Broken Social Scene for a $100,000 grant that it gave to the Women’s Funding Network. As another component of the integrated campaign, the company has not shied away from using celebrity endorsers. Through clever network spot ads that place celebrities inside a life-sized, threedimensional laptop made of tagboard, Kevin Bacon appeals to people to vote for his cause, SixDegrees. org. He is quick to point out that this has nothing to do with the cult trivia game, Six Degrees of Kevin Bacon. Rather, he proposes using a $250,000 grant to hand out â€Å"good cards† that people can use to donate to any of more than a million different charities. But Bacon goes on to explain that the power of SixDegrees comes from the social networks of good card recipients. They buy more good cards and pass them on to others, and as social networking works its magic, that $250,000 grows into millions. Among various other celebrities, Pepsi has also recruited Demi Moore; NFL players Mark Sanchez, DeMarcus Ware, and Drew Brees; and NASCAR veterans Jeff Gordon, Dale Earnhardt Jr. , and Jimmie Johnson to apply for grants and act as spokespersons for the project. These celebrities are vying for votes to award grants to such organizations as the Girls Education and Mentoring Service, the American Cancer Society, and the Brain Aneurysm Foundation. PepsiCo is also getting its message out to consumers at the point of purchase. Cans, bottles, and multipacks feature updated graphics that minimize an all lowercase Pepsi logo written vertically and highlights a new Pepsi brand mark: a large circle with swaths of red, white, and blue. That symbol replaces any â€Å"o† in Pepsi’s packaging and promotional materials. Thus, both â€Å"Do Some Good† and â€Å"Doing Good 101† each carry four of the new Pepsi circles. To draw people into retailer outlets to see the pointof- purchase (POP) materials and hopefully buy its soft drinks, Pepsi has partnered with Foursquare, the social network that connects people through GPS in real time. Foursquare members are directed to Pepsi retailers and given offers as an incentive for them to visit. DOING WELL BY DOING GOOD Despite the growth of cause-related marketing, PepsiCo’s effort is perhaps the first example of a major brand making social responsibility the main theme of its campaign, rather than an add-on. This does not downplay the efforts of companies like Target, which has given $273 million to local schools since 1997 through its RedCard program. But PepsiCo’s effort is built around a theme that drives the concept of â€Å"doing good† as much as it drives the brand. Coca- Cola’s response to Pepsi Refresh, donating a dollar to Boys and Girls Clubs of America each time a visitor to Coke’s Facebook page shares a virtual Coke gift, illustrates how most advertiser’s causerelated marketing efforts are peripheral to other advertising activities. Nooyi brings the centrality of Pepsi’s socially responsible message into perspective. The Pepsi Refresh Project is a platform, but at the end of the day, what we are doing is awarding the grants, we are enabling connections. It’s having a catalytic effect on people who are actually embracing these organizations. So, we’re not only benefiting the person who received the grant, we’re benefiting the people who are the recipients of the outcome of that idea. With schools, for instance, it’s not just one classroom that’s benefited. It’s all the kids who will be able to go to that classroom. And there have been people who have worked so hard to get this money that others have stepped in and matched the money they receive. Projects funded thus far are too numerous to list. But they include more than high-profile efforts like the celebrity campaigns. Many awards are being given to everyday people just trying to improve their own little corners of the world. Calvin Cannon received $5,000 for Clothe the N. A. K. E. D. Prom Date, his venture to sponsor low-income, upstanding dudes in Shelbyville, Tennessee, by paying for their tuxedo rentals for the prom. Jeanne Acutanza from Kirkland, Washington, got $5,000 for her children’s school so that it could manage a sustainable garden and give the harvest to local food banks. And the Associates of Redlands Bowl received $25,000 to support performing arts in the community of Redlands, California. â€Å"I’m proud of every idea we’re supporting, but it’s the simplicity of [these ideas that is] so innovative,† says Nooyi. â€Å"You would never have thought that one simple thing could bring about a big change in the community. † IN SEARCH OF THE HOLY GRAIL All this cutting edge promotion and the effort to change the world are wonderful. But at the end of the day, PepsiCo has to sell soft drinks. After all, it is the fiftieth largest publicly held corporation in the Fortune 500. Pepsi is also the 23rd most valuable brand in the world according to Interbrand. If this experiment fails to support sales of its core brand, PepsiCo will no doubt abandon its innovative promotion efforts and return to its old ways. As one social marketer states, â€Å"This is big, new, getting a lot of attention. It’s impactful; it’s innovative. What the industry is talking about now is, is this a gamble that was worth taking, in terms of a lift in sales? That’s the holy grail. † But PepsiCo remains extremely optimistic. In the first few months of the campaign, the number of Facebook fans doubled. The company formerly got a Twitter tweet every five minutes or so. Now, it receives more tweets per minute than a person can read. But just what is the value of a Facebook or a Twitter fan? Although many advocates of social networking say questions like that are irrelevant, budget-strapped chief marketing officers want to see return on investment. That’s why Bough and his team have developed a scorecard that ties different elements of the Pepsi Refresh campaign back to the health of the brand. Using standard research methods, PepsiCo will be measuring whether or not this campaign merits the expense. Pass or fail, many observers inside and outside PepsiCo will learn much from this first-of-its-kind social media and social responsibility campaign. Ana Maria Irazabal, director of marketing for PepsiCo, wants this campaign to become the model of the future. â€Å"We want people to be aware that every time you drink a Pepsi you are actually supporting the Pepsi Refresh Project and ideas that are going to move this country forward. We may be the first to do something like this, but hopefully, we’re not the last. † Questions for Discussion 1. Consider PepsiCo’s advertising throughout its history. (For a list of Pepsi slogans over the years, visit http://en. wikipedia. org/wiki/Pepsi#Slogans. ) Identify as many commonalities as possible across its various ad campaigns. How is this campaign consistent with PepsiCo’s brand image? 2. List all the promotional mix elements used in the Pepsi Refresh campaign. What grade would you give PepsiCo on integrating these elements into an integration marketing communications campaign? 3. Describe PepsiCo’s target audience. Is the Pepsi Refresh campaign consistent with that audience? . As completely as possible, analyze the campaign according to the steps listed in the chapter for developing effective marketing communication. 5. Will the Pepsi Refresh campaign be successful? Why or why not? Sources: Natalie Zmuda, â€Å"Pass or Fail, Pepsi’s Refresh Will Be Case for Marketing Textbooks,† Advertising Age, February 8, 2010, p. 1; Stuart Elliott, â€Å"Pep si Invites the Public to Do Good,† New York Times, January 31, 2010, p. B6; Elaine Wong, â€Å"Pepsi Community Effort Finds Fans on Social Nets,† Brandweek, June 8, 2010, accessed at www. brandweek. com. How to cite Advertising and Pepsi Refresh, Essay examples

Sociology and Social Science Educational Institutions

Question: Discuss about theSociology and Social Sciencefor Educational Institutions. Answer: Introduction Observational trips are important in terms of practical experience. Visits to places of educational or historical institutions or settings can prove to be helpful to the students in a thoughtful and sensitive way. At the same time, the visits to the excursion sites can contribute to the development of personality and self-esteem of the students. Especially trips to the historical or religious places makes students aware of the timeline and the history of their own society and at the same time can awaken a sense of wonderment and awe. There are many and departments, dealing with various subjects, who prefer to undertake the off-campus training through the trips than classroom seasons (ari-edu.org 2016). The following essay, through a series of analysis and judging the aspects attempts to trace the prospects of an observational field trip to the ISCON temple at Melbourne. The essay analyzes the secular and religious prospect of the temple and the religious and secular prospects of the temple and the interrelation of the secular and religious observation in the area and thus brings out the appropriateness of the temple for the observational trip. ISCON as a place to visit for an observational trip is a best choice in terms of its atmosphere. Despite being a religious place, the temple does not impose any religious segregation or hegemony upon the visitors. The religion of Krishna exercises an open approach to everyone visiting and it is one of the great features can be accounted in its appropriateness as a place for the concerned trip. At the same time, the place can give the students the experience of touch, taste, smell, seeing and hearing. The atmosphere of the place in itself is peaceful and serene. This will be able to give the students a peace of mind and a meditating feeling which when continued will be able to provide the students a development in the personality and a spiritual feeling (Ammerman 2013). Most importantly, the spiritual feeling the place provides does not impose the spirituality of a particular religion. The temple practices a secular religion of love that has a vast and open air of acceptance in it. Th us, the spirituality does not give birth to orthodoxy rather love and openness of mind. This aura of personality and openness in present times is important to develop in all students in present times. Therefore, ISCON temple, Melbourne can serve as an appropriate destination for an observational trip (Cusack 2012). The outlook of the temple itself is graceful and worth a visit. The students will be able to learn the architectural qualities of different religions. Situated in Melbourne, Australia the students have already got to see a number of churches like the Scots Church, Catholic Archdiocese of Melbourne to mention a few. Therefore, the students are well aware of the architectural features of a church, the students must have a holistic approach towards their knowledge so they must know about the different religions as well. The quaint houses, Indian architecture of the main temple area, the reception of the guests, the foods, and the treatment of the people will give the students a glimpse inside the culture and religion (harekrishnamelbourne.com.au 2016). Educationally, ISCON adopts a secular approach towards every religion. Throughout the temple, there is no material or element documenting any biased opinion towards any religion. Moreover, their approach is much unbiased. Their educational plans as their official website indicates is learning-centered and favoring experiential and interactive learning (iskconeducationalservices.org 2016). Therefore, the place can be accepted as a religious place of unorthodox and unbiased view. This secular approach would be much helpful for students since, in a group of observational trip students from differing religion can be a part of. Therefore, secular places must be the preferable. ISCON temple is such a place that gives the visitors a solace of mind, which can be provided only through a spiritual approach but without any biased or partial approach. Moreover, from the descriptions of the visitors, it is well evident that the place contains a secular and spiritual approach with an unbiased reli gion that all can adopt and accept (myyatradiary.com 2016). However, before delving deep in the further discussions of secular, spiritual or religious atmosphere of ISCON it would be much fruitful to identify the terms in terms of social science. To by definition Secularism in social science indicates to a system or organization that does not allow religion to influence the government, or strongly follows the belief that government should not be influenced by any religion (Davie 2013). However, the definition involves a wide area to adhere i.e. the nation and the government. Therefore, to contextualize the definition in the discussion the government can be taken to be the governing body of an organization that does not allow any religious influence to affect them. Thus, the ISCON temple, at Melbourne can be termed to be an appropriate example of a secular organization. From the official website of the temple as well as the visitors review in several websites, it is well evident that the temple does not adhere to any certain religion or influe nces the people to adopt one. Students would be much helped in such an atmosphere to find a mental peace and at the same time a secular (unbiased) approach towards religion. From the discussion of secularism, another question comes out; what is religion? As sociologist Emile Durkheim mentions, religion is a unified system of beliefs and practices related to sacred things, that is to say, things set apart and forbidden beliefs and practices which unite into one single moral community( Durkheim 2008). Religion distinguishes between the sacred and the profane. However, the ISCON temple has established sacredness in the profanity of daily life. Which gives rise to spirituality must be learnt by all the students to practice in their everyday life for it is the atmosphere and practice of spirituality that gives one the feeling of solace in turmoil (Davie 2013). However, in the atmosphere of the temple, all the students must learn a serene blend of spirituality and secularism in the present times. However, an Indian temple by origin, ISCON practices the culture and spirituality that is common and a driving factor for all the religion. Nevertheless, it would be appropriate to mention the place as a secular temple where the governing body is bereft of the influence of any unified system of beliefs and practices called religion. By definition, the term adheres to the concept of secularism. Therefore, the temple encourages all Indians as well as Australians, Hindus or Christian or Buddhists to enter and involve in their exercises of cultures and celebration. However, spirituality cannot be gained without the influence of the beliefs and practices related to sacred things (Edles 2016), but at the same time spirituality does not involve orthodoxy and above all fundamentalism of any religion. Spirituality does not contain any tangible definition. H owever, sociologists define spirituality to be the search for the sacred (Berg-Srensen 2016). Different religion distinguishes sacred differently but the essence and the search remains the same. Thus, spirituality sociologically is not different for any religion. Moreover, ISCON practices spirituality in the profanity of daily life. This makes it an appropriate place for all student to visit. Reference: Asian Rural Institute. (2012).Observation Trips. [online] Available at: https://www.ari-edu.org/en/our-training/%E3%82%AB%E3%83%AA%E3%82%AD%E3%83%A5%E3%83%A9%E3%83%A0/%E8%A6%8B%E5%AD%A6%E3%83%BB%E7%A0%94%E4%BF%AE%E6%97%85%E8%A1%8C/ [Accessed 28 Sep. 2016]. Berg-Srensen, A., 2016.Contesting secularism: Comparative perspectives. Routledge. Cusack, C.M., 2012. Religion in Australian Society: A Place for Everything and Everything and Its Place.Modern Greek Studies (Australia and New Zealand),13. Davie, G., 2013.The sociology of religion: A critical agenda. Sage. Durkheim, E. and Swain, J.W., 2008.The elementary forms of the religious life. Courier Corporation. Edles, L.D., 2016. Sociology of Religion and Beliefs.The SAGE Handbook of Cultural Sociology, p.357. Harekrishnamelbourne.com.au. (2016).Hare Krishna Melbourne | The Centre of the Bhakti Yoga Movement. [online] Available at: https://www.harekrishnamelbourne.com.au/ [Accessed 28 Sep. 2016]. Iskconeducationalservices.org. (2016).Temple Visits IES. [online] Available at: https://iskconeducationalservices.org/temple-visits/ [Accessed 28 Sep. 2016]. Krishna, H.K.H., Hare, K.K.H., Rama, H.R.H., Hare, R.R.H., Samadhi, P. and Vrindavan, V.I., History and belief. profile, V. (2016).My Yatra Diary.... [online] Myyatradiary.com. Available at: https://www.myyatradiary.com/ [Accessed 28 Sep. 2016].