Business research Essay Example | Topics and Well Written Essays - 2500 words

Business research - Essay Example The paper will be inclusive of various presentation slides that will summarize the findings and the methods employed in coming up with those findings. Finally, the paper will discuss the ethical considerations in the research and limitations and recommendations for further studies to be done to verify data for the next years. Research Questions The study will first outline the background of arriving at the research question formulated. The study will attempt to answer the following questions: What is the music taste of the University of East London? What factors determine those tastes? Hypothesis Different musical tastes are observed in a university environment as a result of different mix of culture and gender (Bryman 2007). Methodology For there to be accuracy in this study, there was a need to hear out the views of various individuals regarding their taste in music genres. The assumption, as stipulated in the hypothesis was that all the students had different types of music genre they listen. The researcher conducted a small scale investigation due to the limitations and constraints created by time (Collis and Hussey 2009). A British study conducted by Bourdieu retrieved both qualitative and quantitative information hence provided a base for future research, this one included. In order to add to these findings, this study will include interviews from groups of students from the universities, ranging from different points of views (Munn and Drever 2004). Focus was put into three groups. These include undergraduates and the post graduates and staffs of the university. There three groups would be represented by about five individuals. The five individual comprised of two females and three males. The groups comprised of at least three different races. The aim here is also to analyze if the factors relating to race, social class and gender influenced the tastes of music. The age group interviewed ranged from 18-35. Questionnaires were distributed to various group s formed as a result of sampling (Srivastava 2011). This method of collecting data was approved since it gave the respondents the confidentiality they asked for in answering the questions. Three groups were targeted. The questionnaire was formulated in such a way that the respondents described the type of music genres they were interested. The questionnaire also contained a description part where they would describe what drives them to love certain types of music appendices (Knight 2002). Sampling The researcher adopted the snowball sampling in order to be able to convince unknown people to participate in the study. According to Bryman (2008), snowball sampling entails the researcher making contacts with a given group of people he or she describes or finds to be relevant to the subject study. The researcher then uses these groups to establish or reach other individuals. I used some of the students I was sharing classes with to reach other. I also approached some of the lecturer I de alt with to establish contacts with others. Some of the students introduced me to the staff where I gathered a number of them who said their views or opinions (Collis and Hussey 2009). Results The music type that was highly rated included techno, rock and pop. Most of the females in the university advocated for rock and pop and blues while most males went for techno, rock and hip hop. Most of the males also favored Christian