The Effect on Sales of Digital Music Through Legal and Illegal Research Paper

The Effect on Sales of Digital Music Through Legal and Illegal Distribution Channels - Research Paper Example Now as market leaders, it is essential for Apple iTunes to understand the negative factors causing this downslide of revenue due to losing of market share and how to counter the negative forces with its strategies to increase profitability. 3. Research Structure Initially this research paper will categorize the online music distribution channels similar to the iTunes business model. It will help to demonstrate the functioning of the online distribution channels and gain familiarity with their marketing techniques and strategies. It will also help to analyze the impact of other music distribution channels on the digital music distribution i.e. both legal and illegal distribution channels to be considered. This study will also help to establish a relation between pirated online distribution channels and its effect on the legal distributors like Sony Entertainment, iTunes, etc. Furthermore the outcome and analysis of the study will help to recommend and suggest marketing strategies so t hat the legal music distributors can avail measures to generate higher revenues in this prevailing market conditions. II. Aims and objectives 1. Aims The aim of the research is to analyze the impact of piracy on the legal music distribution channels and recommending steps for the crisis resolution. 2. Objectives To evaluate the functioning of the online music distribution system using iTunes. To analyze the difference in distribution methods between legal online providers and legal hard copy CD and DVD providers. To evaluate the extent to which music piracy effect legal distribution of online music. To find whether piracy initiated the emergence of online music distributors like iTunes. To define the user types for both legal and illegal music distribution... This research paper will categorize the online music distribution channels similar to the iTunes business model. It will help to demonstrate the functioning of the online distribution channels and gain familiarity with their marketing techniques and strategies. It will also help to analyze the impact of other music distribution channels on the digital music distribution i.e. both legal and illegal distribution channels to be considered. This study will also help to establish a relation between pirated online distribution channels and its effect on the legal distributors like Sony Entertainment, iTunes, etc. Furthermore the outcome and analysis of the study will help to recommend and suggest marketing strategies so that the legal music distributors can avail measures to generate higher revenues in this prevailing market conditions. This report makes a conclusion that there are many advantages like easy availability of data and saving of cost, time and effort etc. but a secondary researcher needs awareness about the limitations of the methodology. It is so because information and data may not be accurate if they are not collected from reliable and reputed source. This will been addressed in this research. Data always must be cross checked by comparing data from other reliable sources as an out of date or wrong data may lead to findings which may not have parity with the real scenario. Another demerit of secondary data is the sales reports and database provided by them are of existing customers. So these are some limitations mostly faced during the secondary research study.